Tag: mobile shopping cart

Mobile shopping cart abandonment greatly caused by a sense of “meh”

Stephanie Beck
mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

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NFC hybrid online and mobile payments service tested by ING and MasterCard

Jesse Collins
NFC Mobile Payments Mastercard QR Code PayPass MasterPass

The companies are hoping to take advantage of the security of smartphones with contactless technology. MasterCard has joined forces with ING in order to test a new form of mobile payments system that leverages the security available through near field communication (NFC) equipped smartphones. These devices can make short range data transfers and is seen as a tremendous mcommerce opportunity. The trial will be focused on the PayPass app from MasterCard. It will examine two primary scenarios for use. The first is for using a smartphone to shop on the…

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Mcommerce experts identify ways to avoid shopping cart abandonment

Jesse Collins
mobile commerce marketing tips

Tips are being developed to help complete the transaction process. Smartphones have made it possible to shop for just about anything simply through a mobile connection and an mcommerce website. However, many merchants are facing a challenge with purchases that remain incomplete. Just as e-retailers struggle with shopping cart abandonment, so do those who are targeting smartphone and tablet customers. This mcommerce challenge is a significant problem faced by these sellers. By being able to convince consumers to complete their purchase when they have placed items in their cart, sales…

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