QR Codes…a mobile shopper’s international language

Brookstone, one of the largest specialty retailers in the country, have announced that they will be using QR codes in their New York-area stores. The retailer has high hopes that the codes will help facilitate a more personal relationship with shoppers as they look to provide them with a bevy of digital content. The codes can be found in 30 stores throughout New York state and New Jersey, including locations at the JFK Airport and Brookstone’s Rockefeller Center. When shoppers find the codes they can scan them with their smart…

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