Consumers are becoming more invested in mobile commerce Monetate, a market research firm, has released a new report that highlights the growth of e-commerce and mobile shopping. Over the past few years, consumers have been growing more reliant on their mobile devices. Smartphones and tablets are being used for just about everything in a consumer’s daily life, including shopping. Mobile commerce has become quite attractive to many consumers as it represents a more convenient way to shop for and purchase products. Mobile traffic grows According to the report from Monetate,…
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Mobile commerce at Taobao breaks shopping records
The company managed to bring in sales of over $100 million in under an hour. After only one day into the annual Single’s Day sale in China, Taobao – the leading online commerce marketplace in the country – shattered all previous mobile commerce records, having brought in $164 million (RMB 1 billion) from over 14 million user accounts within the span of under one hour. By the time that 7:35am had been reached, they’d brought in $328 million in smartphone based purchases. In China, November 11, which is also known…
Read MoreMobile commerce audience in Europe is expanding
Mobile commerce shows signs of growth throughout Europe Mobile commerce is beginning to show signs of healthy growth throughout Europe. Many consumers in Europe have become heavily reliant on their smartphones and tablets, and these devices play a significant role in their daily lives. A new report from leading research firm comScore shows that the European mobile retail audience is showing signs of exponential growth as consumers begin to look for more efficient alternatives to traditional payment platforms. comScore sheds light on promising trends According to comScore, the European mobile…
Read MoreHointer leverages QR codes to sell jeans
Hointer brings QR codes to men’s fashion Hointer, a new tech-savvy clothing retailer, has opened its first branch in Seattle, Washington. The store caters to men’s fashion by selling a wide variety of jeans. While the opening of a new clothing store is rarely a noteworthy event, Hointer is significantly different from traditional retailers. The store in Seattle has no checkout stands, no cash registers, no sales associates, and only one pair of jeans for every brand that the store represents. Retailer uses QR codes to sell products Hointer is…
Read MoreWhat to expect from the 2011 mobile holiday shopping season
As we edge into the beginning of the 2011 holiday shopping season, retailers and marketers are putting their mobile efforts into full force to encourage mobile purchasing. There have already been some important indications of how the mobile results will look, and that many of the purchases – especially those made by men – will be done at the last minute. Mobile retail commerce services and apps company, Push Science, has released information that it has collected about the shopping habits of individuals and has made suggestions regarding the best…
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