Holidays highlight the value of mobile shopping The holidays have long been a very important time of year for retailers. During the holiday season, consumers are much more likely to spend money so that they can purchase gifts for their loved ones. In the past, this involved going to physical stores and, in many cases, waiting in long lines just to purchase a single product. Holiday shopping is also quite a chaotic time, so beyond being a significant time investment, consumers must compete with the dangers that exist in navigating…
Read MoreRetailers may be missing out on mobile commerce opportunities
