QR Code Press

Why every business needs a set of mobile marketing strategies in their game plan

03/15/201103/15/2011 Jennifer Goula

If you would have asked someone 10 years ago if mobile marketing was effective they would have answered yes. However, they would have been referring to outdoor advertising; billboards and truck side ads. Now if you talk about mobile advertising, people automatically refer to their cell phones or PDA’s. From being virtually an unheard of notion 10 years ago, mobile advertising has become an industry worth over 16 billion dollars. Over 80 percent of the nation’s population carries a cell phone. Statistics from 2006 showed that e-mail and telephone marketing…

How companies are spending their marketing dollars in 2011

03/12/2011 Jorge Gonzalez

For small to medium sized businesses, it is expected that these will increase their spending on digital advertising and marketing this year as compared to the previous one according to the Outlook report for 2011 released by Borrell Associates. In this report, 2,800 owners of SMBs were surveyed and results indicate that 84% of them will be spending on digital advertising while 53% will increase this part of their budgets. Results further indicate that a 30% growth is expected on the amount that these companies will spend on social media…

The state of marketing in today’s world and finding your niche

03/10/201103/09/2011 L. Green

Social media has created an advertising monster. It’s understandable that many companies are profiting from this strategy, and profit is the bottom line. However, most people get really annoyed at being flooded with ad’s and offers for free stuff; only to find out; they have to jump through hoops first, to get anything. Who knew that haphazardly clicking on a cute little thumbs-up icon could turn you into an automatic spam and phishing magnet? Since Facebook and Twitter came along, advertising has leaped into a whole new realm. Many…

Home sweet home with QR Code service

03/09/201103/10/2011 Jesse Collins

Smarter Agent, a developer of mobile applications for the real estate industry and consumers, has acquired Toor.me, a mobile tagging and property tour startup. Toor.me offers listing and website hosting services. Realtors are able to upload an unlimited number of photos and showcase virtual tours. These features can also be shared via Facebook and Twitter. Realtors making use of the service will link to their websites using QR codes, which they have dubbed “toors.” The codes will be emblazoned on the agents’ marketing materials. “Every real estate yard sign should…

The proof is in the growth!

03/09/201103/10/2011 Stephen Vagus

A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%. Many analysts are speculating that 2011 will be the year in which QR codes…