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Technology news made with release of new smartphone survey

Technology news made with release of new smartphone survey

(adsbygoogle = window.adsbygoogle || []).push({}); A study performed by BuyVia has revealed what people want from their device features. App and website, BuyVia, has just released the results of their latest survey, making considerable technology news headlines as the top features desired by consumers have now been identified. The survey identified three smartphone features that stood out above the rest as being highly desirable. This is very important technology news not only to the manufacturers of the devices – … Read entire article »

Filed under: Mobile Commerce, Technology News, Trends

Apple iOS and Android hold 91 percent of the mobile market

Apple iOS and Android hold 91 percent of the mobile market

New Jumptap network data has shown that Apple iOS and Android, combined, comprise 91 percent of the mobile operating system market. This information is based on the over 95 million monthly users of the Jumptap network – a targeted mobile advertising firm – and shows that both types of OS achieved new records in January 2012. It was published within the company’s February MobileSTAT. Android managed to reach a 58.8 percent market share, while iOS came to … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends

yStats announces release of its 2012 report for North American B2C E-Commerce

yStats announces release of its 2012 report for North American B2C E-Commerce

yStats.com, a market research company based in Hamburg, has released its latest report, which look into the present of North American B2C E-Commerce, and speculates on its future. The title of the report is “North American B2C E-Commerce Report 2012”. Though it is focused primarily on North American data as a whole, it also examines trends that are specific to both the Canadian and U.S. markets. It zooms in on revenue figures, trends, leading product categories … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Increase in smartphones will cause growth in mobile marketing budgets this year

Increase in smartphones will cause growth in mobile marketing budgets this year

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States

Data’s potential can now begin to be harnessed by mobile marketers

Data’s potential can now begin to be harnessed by mobile marketers

Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Mobile privacy laws hot topic for senate

Mobile privacy laws hot topic for senate

The consumer protection subcommittee (of the Senate commerce committee) will be holding a hearing Thursday to discuss mobile privacy. Representatives from Apple, Google and Facebook will be there to speak as well as a representative from Common Sense Media. The consumer protection subcommittee will be discussing consumer privacy rights and discussing industry procedures for mobile data collection. Last week, Apple and Google faced tough questioning from members of the Senate Judiciary subcommittee about their company privacy … Read entire article »

Filed under: Featured News, Mobile Commerce, United States