Study shows almost 50 percent of mobile phone users in the U.S. now have smartphones

mobile marketing data ROI

According to the data from Nielsen research, as of January 2012, almost half (48 percent) of all mobile phone users have a smartphone device. This is an increase of 36 percent over the number of smartphones at the same time last year, which had increased by 23 percent over the first quarter of 2010. The penetration of smartphones is racing ahead and shows no signs of stopping, though it is notably changing the way that consumers are interacting with the online environment. Businesses are taking note of the difference that…

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Report shows three quarters of mobile phone profits belong to Apple

Augmented reality mobile marketing

Though Apple currently holds a share of approximately 9 percent of the worldwide mobile phone, a recent report by Horace Dediu, an analyst from Asymco, has shown that its profits and sales are significantly greater, having taken in 75 percent of all of the mobile industry’s profits in the last quarter of 2011. The remainder of the profits in Q4 of 2011, according to Asymco, went to Samsung (16 percent), RIM and its BlackBerry (3.7 percent), HTC (3 percent), and Nokia (1.8 percent). All told, the profits received by the…

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Gartner research shows Android takes more than half of sales of smartphones

Android Phone Statistics

The Android mobile operating system from Google Inc. has – according to research from Gartner Inc. – now taken more than half of all of the smartphones that were sold in the 2011 third quarter. The popularity of the Android-based Samsung Electronics Co. handsets contributed to this success. In total, Android devices made up 52.5 percent of the sales of smartphones, which brings it to a position that is twice as big as it was in 2010 at the same time. According to the email report by Gartner, even as…

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