QR Code Press » Entries tagged with "mobile phone marketing"
How retailers are taking their first steps into the mobile commerce world
When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States
Spammers take aim at mobile phone users
Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
Steely Eye Digital Media shows 23% of London advertisements not mobile optimized
QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Marketing, QR Codes, Trends
As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter
According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends
Mobile technology and social media gives insurance customers improved options and customer service
According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends
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