mobile phone industry Archives

Apple iOS and Android hold 91 percent of the mobile market

03/11/201203/10/2012 L. Green

New Jumptap network data has shown that Apple iOS and Android, combined, comprise 91 percent of the mobile operating system market. This information is based on the over 95 million monthly users of the Jumptap network – a targeted mobile advertising firm – and shows that both types of OS achieved new records in January 2012. It was published within the company’s February MobileSTAT. Android managed to reach a 58.8 percent market share, while iOS came to a 32.2 percent level. On the other hand, BlackBerry dropped to its own…

yStats announces release of its 2012 report for North American B2C E-Commerce

03/07/201203/07/2012 John Montgallo

yStats.com, a market research company based in Hamburg, has released its latest report, which look into the present of North American B2C E-Commerce, and speculates on its future. The title of the report is “North American B2C E-Commerce Report 2012”. Though it is focused primarily on North American data as a whole, it also examines trends that are specific to both the Canadian and U.S. markets. It zooms in on revenue figures, trends, leading product categories by popularity, and market shares, as well as online shoppers, internet users, and overall…

Increase in smartphones will cause growth in mobile marketing budgets this year

01/15/201201/15/2012 John Montgallo

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…

The reason Apple didn’t launch the iPhone 5

10/12/201110/12/2011 Julie Campbell

Apple’s long awaited device launch event last week was met with a powerful wave of disappointment as it turned out that the new release was the iPhone 4S, and not the expected iPhone 5. Though many people believe that Apple had made an important mistake in this decision, there was actually a reason that the iPhone 4S hit the markets first. Indeed, it is likely that if the iPhone 5 was released at the event, more devices would have been sold than with the iPhone 4S, as current iPhone 4…

Google chairman says there will be no negative impact on Android from Motorola

10/04/201110/04/2011 Julie Campbell

Chairman of Google Inc., Eric Schmidt, has released more information about the acquisition of Motorola Mobility Holdings Inc. by the internet giant for $12.5 billion, and has specifically explained that this will not “screw up” the success of Android. Schmidt has held to the claims that have already been made by Google, which have said that acquiring Motorola Mobility Holdings Inc., may play an important role in promoting competition among the manufacturers of Android based phones. They believe this is an important move in an economy that still requires stimulation…