The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an interest in receiving them. Though near field communication (NFC) technology remains the heart of…
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Pinkberry announces implementation of Google Wallet
Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…
Read MoreQR codes are serving more purposes than ever from talking comics to payments and prizes
QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will be missing out on an important opportunity. Simply Tap-using retailers have been seeing improved…
Read MoreHow much does location matter to a mobile marketing campaign?
According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual world while they are on the go within the real world. It also…
Read MoreModiv Media unveils the first mobile coupon social sharing feature in the industry
Modiv Media has announced the release of Modiv Social, which is the first solution in the industry that allows mobile-social coupon sharing and which has been designed to enhance the Modiv Mobile shopping solution, which leads today’s retailer branded options. This new solution provides consumers with an advanced experience in its mobile coupon wallet, which draws coupons from any source (including mobile, retailer, web, digital, etc.), and provides consumers with the unique ability to choose and share various mobile coupons through Facebook. Modiv Social also takes a step above basic…
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