Alaska Airlines customers now have enhanced mobile experience when they travel

Mobile Travel App

Customers traveling with Alaska Airlines can now use an iPhone app to check-in to their flights, access boarding passes, and obtain other useful information related to their travel experience. The features offered by this app gives customers a way to access some of their most vital travel information in a highly convenient way. The airline explained that it feels that one of the most important options offered by this app is the ability for travelers to check in using their smartphones, obtain access to their boarding passes, receive text or…

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Study shows useful apps get results with smartphone users

Mobile Coupons

A recent study performed by the Hong Kong Productivity Council showed that among users of apps, 90 percent would accept them when they offered information that they found useful, a discount coupon that they could redeem, or other types of free offers. Furthermore, among 320 smartphone users who participated in a survey between June and July 2011, 80 percent said that they didn’t find pop-up advertising banners to be irritating – these same adds were considered to be a nuisance by users of traditional computers, as they said that content…

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