Tag: mobile payments awareness

Mobile payments awareness is rising in North America despite low adoption

Jennifer Goula
mobile payments awareness wallet NFC near field communication

Consumers here still feel most transactions will be based on cash at least until 2020. An Accenture study showed mobile payments awareness has reached 56 percent of consumers in North America. This represents a 4 percent increase over the figures recorded a year ago. That said, those same consumers don’t appear to be adopting mobile wallets. Regular mobile payments usage has stayed at 19 percent among North American consumers. This, despite the fact that a much higher number actually know the transaction method exists. Among the respondents in the mobile…

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Consumers are increasingly aware of mobile payments, but aren’t using them

Julie Campbell
mobile payments trends

A new study from Accenture has shown that awareness isn’t necessarily the main barrier to adoption. Until now, the primary barrier to adoption of mobile payments has been considered to be a lack of awareness among the majority of the population, but according to the results of a recent study, people are starting to learn about this technology – they’re just choosing not to use it. In North America, awareness of smartphone payments has reached the majority of people. A report on the study by Accenture has shown that over…

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Mobile payments awareness doubled this year

Jennifer Goula
Mobile Payments Survey

Smartphone owners are beginning to learn more about contactless transactions. The results of research performed from eDigitalResearch have now been released, and they are indicating that consumer awareness in terms of contactless mobile payments is rapidly increasing. Among the participants in the study, one third have seen a point of sale device capable of the transactions. This doubles the number of people who had seen the devices in May 2012. That figure represents a massive growth in awareness of the technology and the acknowledgement of its availability in places where…

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