Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

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Bump Pay app allows smartphone owners to exchange funds

Mobile Payments Trends

Bump Pay, the second app by Bump Labs, has brought the company into the mobile payments market, allowing its users to tap their phones together in order to exchange money. The Bump Pay app has been developed based on the core technology of the company, which gives two smartphones the ability to transfer data to one another simply by tapping them together. This differs from near field communication (NFC) – which is the foundation of the Google Wallet – in that it requires the two devices to make physical contact…

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Google makes new fee-splitting offer to carriers to increase adoption of Google Wallet

Google Mobile Commerce News

Though Google Wallet found its start last year to launch that company’s entry into the mobile payments sphere, the service has failed to take off as expected, due to the large amount of competition and its reliance on NFC technology, which remains limited among handsets. In order to overcome some of the struggles presented by those hurdles, reports are indicating that Google has been considering making cost sharing offers to carriers such as AT&T and Verizon Wireless, to entice them to adopt the technology so that Google Wallet will increase…

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Mac World report shows Apple’s mobile payment market share is growing

iwallet

According to a Mac World report, has shown that a growing number of companies are entering into the rush to be able to process credit cards over mobile, and as they develop their own hardware and apps to accomplish this goal, the majority of them are basing their efforts on Apple’s iOS platform. It has been speculated that the reason for this is that the Apple mobile products represent the largest market share, and because the most popular smartphone in the United States is the iPhone. Moreover, the sales of…

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eBay sells Rent.com to Primedia to concentrate on mobile commerce and payments

eBay mobile payments

eBay has announced that it will be selling off Rent.com, one of its online properties, which has been purchased by Primedia. This will allow the largest online marketplace in the world to concentrate its efforts on the heart of its e-commerce and payments businesses, including their relatively newly introduced mobile elements. Rent.com was originally acquired by eBay in 2004, for a purchase price of $400 million. This gave the company an important step into the online real estate marketplace. Rent.com remains one of the biggest American apartment listing services, with…

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Is it too early to gauge Google Wallet’s successes and failures?

NFC Mobile Payments

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a small number of analysts who have said that it remains far too early to…

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Pinkberry announces implementation of Google Wallet

Pinkberry Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

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Moosejaw outdoor apparel and gear retailer offers mobile payment for purchases

Moosejaw Mobile Payments

Outdoor apparel and gear retailer, Moosejaw, has announced that customers can now make purchases from anywhere within its stores using mobile devices. This has been made possible through the use of Linea-pro, from Infinite Peripherals Inc. (IPC) in combination with the fourth generation devices of Apple iPod Touch in order to provide consumers with quick and convenient options for making purchases. According to the Moosejaw senior vice president of marketing and technology, Eoin Comerford, in a company press release, by using a one-dimensional or 2-dimensional barcode scanner and a magnetic…

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Mobile pay ready to come out of the shadow

Mobile Commerce

We have been hearing for a while now that some form of mobile payments was going to become the third most popular way for us to pay for purchases, with cards and cash remaining as the main two. However, despite a lot of talk from some important figures and much excitement among technology gurus we have not seen much progress on that front. NFC, which has been lauded by some as the next big thing has struggled to be adopted by retailers, shoppers or even phone manufacturers. In addition to…

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Juniper Research estimates $74 billion in NFC transactions by 2015

NFC Technology

The results of a recently released Juniper Research study have predicted that near field communication (NFC) will have been used for $74 billion in transactions by the year 2015. This technology is growing in its use for in-store purchases, as well as for buying transit and other forms of tickets. It is becoming an increasingly popular way to use a smartphone as a credit card or paper ticket alternative. The Mobile Commerce Markets report also indicated that the fast smartphone adoption for applications relating to commerce has not in any…

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