Mobile payments are becoming a hit with restaurants and diners

Restaurants using QR codes mobile payments

Companies and brands are discovering a range of ways to appeal to their customers over their favorite devices. While mobile payments technology has taken longer to gain consumer acceptance than had been anticipated by many, and there have been some serious challenges that have arisen and that continue to need to be addressed, there are certain industries in which this tech has started to make some serious headway, and among them is the restaurant marketplace. Smartphone based transactions can provide customers greater convenience and speed in this environment. This has…

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Mobile payments launched in the U.K. by iZettle

The system implemented by the Swedish company has been compared to Square in the U.S. iZettle, a company from Sweden, has just announced that it has launched a mobile payments service similar to Square in the United Kingdom, and that it has now gone live for merchants to use. The service works with an app and reader device that plugs into a tablet or smartphone. iZettle is considered to be the main rival to Square in Europe as it expands into its second marketplace within the same number of weeks.…

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Mobile payments have barely started but are already swamped with competition

Mobile Commerce News on eOne PLUS app

Consumers are increasingly using their smartphones to pay for purchases. An ever increasing number of merchants and consumers alike are experimenting with different ways to pay for items that include mobile payments among the available options. A wide range of new options are beginning to open up at restaurants, bars, and shops of all kinds. Even though the mobile payments industry is still in the earliest part of its fledgling stage, the growth of its adoption is rapid, which is leading to notable competition among providers of these services. New…

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PayPal to test new mobile payment system with McDonald’s

McDonalds NFC Technology mobile payments

McDonald’s and PayPal team to provide new service PayPal has announced that it will be testing its new mobile payment system at 30 McDonald’s restaurants throughout France. PayPal has shown interest in mobile commerce, but has all but abandoned NFC technology for its mobile payment ventures. Instead, the commerce company has opted to provide payment services that are more inclusive to those without NFC-enabled mobile devices. The company’s initiative in France positions it to compete with similar mobile commerce initiatives that have been launched through the partnership of Square and…

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Mobile commerce and global economic crisis

Mobile Commerce News

New report provides insight on the role mobile commerce may play in economic calamity Mind Commerce, a market research and analysis firm, has released a new report concerning the role that mobile commerce plays in the event of economic crisis. Mobile commerce has evolved at a rapid pace, due partly to the high level of support it has garnered from governments, technology companies, and financial institutions. Today, the industry holds a strong presence throughout the world and its reach is expected to grow as more consumers become savvy with mobile…

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Top Trends in Mobile Commerce

Mobile Commerce

It’s estimated that over two-thirds of smartphone owners now use their mobile device to shop online, according to a survey from eDigitalResearch. As mobile commerce continues to increase each year, safer and more convenient mobile payment options have arisen as a result. The following are a few key trends in this department to keep an eye on. The Mobile Wallet One of the technologies that are growing in leaps and bounds is the concept of the mobile wallet. At the moment, there is no standard version of this service, but…

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ViVOTech parts ways with its mobile payment unit

Mobile Commerce

Company announces the selling of its ViVOpay unit ViVOTech, a software developer for NFC-based mobile payment and marketing systems, has parted ways with its NFC technology reader unit this week. The ViVOpay unit was largely responsible for the development and deployment of mobile payment systems. The unit has been acquired by ID Tech, a smart card and contactless reader manufacturer. ID Tech has not provided financial information concerning the acquisition, but claims that the ViVOpay unit will serve to augment the company’s endeavors in providing valuable mobile commerce systems to…

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NFC technology may be faced with daunting challenges in Asia

Mobile Payments NFC Technology

ROA Holdings study suggests steps to expedite the adoption of NFC technology NFC technology has managed to grab international attention for its uses in various industries. Much of this attention, but not all of it, has been positive, with many consumers showing a great deal of interest in making use of the technology. The vast majority of consumers are still quite unfamiliar with the technology, however, which may become a roadblock in the expansion of NFC-based services in the future. A new study from ROA Holdings suggests that NFC technology…

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Burger King announces new mobile payment systems based on QR codes

QR codes in mobile commerce

Partnership with Qualcomm to increase ease of purchasing by smartphone customers. Burger King has announced that it will soon be implementing a pilot mobile payment systems program that will use QR codes do allow smartphone users to purchase products from the restaurant chain. The trial program will start in about four dozen BK locations and go national if it is successful. This will be made possible through Qualcomm owned and operated Firethorn Mobile, an m-commerce enabler. It is to be called the BK Mobile Crown Card, and will find its…

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McDonald’s and Paybox team to test new mobile payment system

McDonalds mobile payment system

Cloud-based mobile commerce Fast food giant McDonald’s has announced that it will be participating in a new NFC-based mobile payment system this year. The company will be working with Austrian telecommunications companies A1 and Paybox Bank. These two companies have designed a new mobile payment system that is based on cloud-computing. Most other payment systems make use of microchips and PIN technology. Paybox believes that a cloud-based system would be much more secure and more intuitive to use for consumers. As such, the company has launched a campaign to test…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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