QR Code Press

PayPal to announce intention to launch competition for Square

03/14/201203/19/2012 L. Green

On Thursday, PayPal will be announcing a small business solution that will include a dongle for mobile payments which will provide direct competition to Intuit (intu), Square, Verifone, and others. This PayPal dongle, which will be triangle-shaped, will make it possible for small business owners to be able to process the swipe of a credit card by using a smartphone, in a way that is comparable to PAYware by Verifone, Square, and GoPayment at Intuit. This effort will align well with PayPal’s recent efforts to carry its payment services into…

Research shows marketers are struggling with today’s digital tools and massive amounts of data

03/13/201203/13/2012 Julie Campbell

The annual BRITE conference from Columbia Business School was held on March 5, 2012, its Center on Global Brand Leadership and the New York American Marketing Association (NYAMA) revealed the findings of the first BRITE-NYAMA Marketing Measurement in Transition Study. This research involved the participation of the senior marketing execs from large corporations so that the researchers could obtain an improved understanding of the way that practices are evolving in the following categories: marketing measurement and return on investment, collection and use of data, and the way that traditional and…

Report claims mobile commerce industry tied to the availability of NFC-enabled mobile devices

03/11/201203/10/2012 Stephen Vagus

A new report from GBI Research, a strategic intelligence and analysis firm covering a multitude of industries around the world, suggests that mobile commerce may be held back by the availability of NFC-enabled smart phones and other mobile devices. The report, titled Near Field Communication Market to 2016 – Increased Availability of NFC Embedded Handsets Key for Higher Market Penetration, covers a variety of topics concerning the progress of the mobile commerce industry and how telecommunications companies are affecting it. Notably, the report compares the various international standards governing the…

Square announces new mobile payment system built with small businesses in mind

03/09/201203/09/2012 John Montgallo

Square, a technology startup based in San Francisco, California, has launched a new mobile payment platform that may end up replacing traditional cash registers. The Square Register is a mobile application available for the iPad and allows users to make mobile transactions with their smart phones. Though Square is a relatively young company, it has managed to establish itself as a leader in the mobile commerce industry. The company processes more than $4 billion in payments annually. Now, Square believes its service could be a revolutionary tool for grocery stores,…

LevelUp follows an example left by Starbucks concerning mobile payments and businesses

03/07/2012 Jesse Collins

LevelUp, a mobile payment platform for smart phones and other mobile devices, has re-launched one of its most popular services. The service was once built to track deals and bargains offered by local retailers in any given area. LevelUp chose to discontinue the service because it did not mesh well with the platform at the time. Now, however, the company has taken a new approach to developing a new system, one that is based loosely on a model being used by Starbucks. Starbucks’ mobile payment system uses an app that…