5 Reasons to Implement Mobile Payment Processing

Mobile Marketing for Small Business Owners

Mobile payment processing allows people to use their mobile devices to pay for a variety of products and services. This positively influences many areas of commerce by improving the way companies do business. It offers a variety of benefits that range from superior on-the-go capabilities, flexibility, and affordable pricing to opportunities to attract new customers and increase profit. If these advantages don’t convince you to embrace this payment option, perhaps the following 5 reasons to implement mobile payment processing will be helpful. 1.      Convenience Developed especially for people on the…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

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Bump Pay app allows smartphone owners to exchange funds

Mobile Payments Trends

Bump Pay, the second app by Bump Labs, has brought the company into the mobile payments market, allowing its users to tap their phones together in order to exchange money. The Bump Pay app has been developed based on the core technology of the company, which gives two smartphones the ability to transfer data to one another simply by tapping them together. This differs from near field communication (NFC) – which is the foundation of the Google Wallet – in that it requires the two devices to make physical contact…

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Mac World report shows Apple’s mobile payment market share is growing

iwallet

According to a Mac World report, has shown that a growing number of companies are entering into the rush to be able to process credit cards over mobile, and as they develop their own hardware and apps to accomplish this goal, the majority of them are basing their efforts on Apple’s iOS platform. It has been speculated that the reason for this is that the Apple mobile products represent the largest market share, and because the most popular smartphone in the United States is the iPhone. Moreover, the sales of…

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