Mobile payments success will rely on improved compatibility

Mobile Payments

The environment is currently too scattered and lacking a standard for many consumers. The mobile payments world has been rapidly filling with various players that are hoping to become the leaders in what could possibly be an exceptionally lucrative venture. Many people believe that it won’t be long before smartphones replace plastic credit cards. Unfortunately, the struggle that is currently being faced in the progress of mobile payments is compatibility. Though many smartphone users are becoming interested in the method of making purchases as a number of major retailers have…

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What the new year holds for tech and commerce

Mobile Commerce

Last year, the technology world reached a critical point where the world saw dramatic changes toward mobile marketing, collaborative consumption, social commerce, empowered individuals, and education sector disruptions. The predictions for 2012 indicate that this year will be even more exciting than last year, across the board. Among the main points of focus in tech this year is mobile. Absolutely everything in the mobile world is at the cusp of significant and meaningful changes, and they will be growing extremely rapidly because of the global mobile connectivity levels that are…

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Mobile payment isn’t being adopted as quickly as originally anticipated

Mobile Payments

Though many major international companies such as Google, banks, payment processors, and retailers such as Toys R Us and Gap, are working together to offer customers the ability to use their mobile devices to pay for their purchases, a recent KPMG study is showing that it will still be another few years before the payment method truly goes mainstream. In fact, the study’s results indicate that only 23 percent of consumers are currently willing to use their smartphones to complete a payment transaction instead of cash, credit, or debit. Within…

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New Interactive Advertising Bureau report ranks the top American mobile shopping cities

Mobile Commerce Cities

The Interactive Advertising Bureau (IAB) has released a first-of-its-kind list of American cities that ranks them in terms of how mobile shopping savvy they are, with Houston topping the list. The report ranked the cities based on their mobile shopping audience and what proportion of the people who live within those cities either used mobile devices such as smartphones and tablets to research products to be purchased later in brick-and-mortar shops, or actually made the purchases online using the device. According to the Deputy Director of the IAB Mobile Marketing…

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Verifone announces Point acquisition for just over $1 billion

Mobile Payments

Verifone has just announced its acquisition of Point, an alternative payment provider in Europe, in order to expand its ability to offer mobile payment services for retailers and other merchants. Verifone has many different offerings for payment services, but is now focusing on near field communications (NFC) terminals, which would permit customers to use their mobile devices or credit cards to complete payment transactions when they make a purchase at a point of sale. In total, all of the equity and assets at Point were purchased for $816 million, and…

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