The new deal with the WRapp gifting app brings mobile payments up a level in Sweden. PayPal has announced that it has entered into a new partnership with Wrapp, which will give them the opportunity to test a social gifting service as a way to draw new Swedish users. Wrapp is a service that allows friends to give, receive, and use mobile gift cards. This mcommerce app also allows friends to work together to build a combined gift from several people to give to one recipient. The application works through…
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