More number of people are opting for surfing the net through their mobile phones. The advent of high quality smartphones has helped the cause, BIG TIME! On the other hand, it has also become important for a web designer to apply greater skill on building a high quality mobile site. A recent survey shows that 66% smartphone owners do shopping for their products through their mobile phone. Nevertheless, you must keep a few points in mind when you build a mobile commerce website in a better manner. Here are 10…
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Mobile commerce study shows only 17 percent of retailers have optimized sites
Study by Briteskies about mobile commerce shows that among specialty online retailers, only 17 percent have optimized for smartphones. Leading firm in B2B and B2C company assistance for seamless integration of enterprise software and e-commerce solutions, Briteskies, has published the results of their study, which performed an evaluation of mobile commerce offerings among 75 different retailers online. Examples of the online companies that were included in the study are Fry’s Electronics, Petco, and Sunglass Hut. The results of this study were first released in Las Vegas, Nevada, at the 2012…
Read MoreUK study shows only 20 percent of corporate marketers have a website that was mobile optimized
An mobile commerce study performed in the United Kingdom is showing that corporate marketers are finding it challenging to meet the demands of their consumers when it comes to the mobile channel. The survey was performed by a digital communications business called Episerver, and included the participation of 200 marketing execs and 1,000 consumers in order to discover their attitudes regarding mobile marketing. The survey determined that among consumers in the U.K., 57 percent own smartphones. Among those smartphone owning consumers 73 percent have used the device to browse…
Read MoreFedEx releases expansions to mobile suite app for simplified shipping from busy customers
FedEx Corp., has announced the release of an expansion to their mobile app suite that offers customers a series of enhancements to its tools and features in order to help customers to ship their holiday packages at the last moment when they’re on the go. Furthermore, the FedEx Mobile website has now been broadened to include 206 countries and is available in 25 different languages in order to meet the requirements of its worldwide shipping customers. The app is also now available to both Android and iPad-based device users. Now…
Read MoreIn store scan-and-scram shopper management strategies
Mobile is now making a solid place for itself, and retailers need to make sure that their strategies are prepared for this new kind of shopper that will use the device to gain information, who are prepared to leave a store after scanning a product’s barcode in order to find better prices online, and who will shop from the comfort of their own home without even heading out to a store’s physical location. Some of the suggestions that have been made for these retailers to make sure that they are…
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