Mobile commerce still being driven by couponing

Mobile trends

These discounts have been sending the channel forward for a number of years now. Mobile commerce has been driven by coupons sent over smartphones for several years, already having a head start back in 2010, even though this channel represented only 3 percent of online shopping at that time. However, by the end of the holiday shopping season last year, comScore stats showed the channel spiked to 11 percent. Last year, mobile commerce represented about $18.6 percent of consumer spending following the holiday shopping season, not including the purchases related…

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Mobile marketing success experienced by Ace Hardware

Ace Hardware Mobile Marketing Campaign

Brick and mortar shop uses smartphones to draw waves of foot traffic. Ace Hardware, has been experiencing tremendous success through its mobile marketing campaign that has been run in a targeted, time sensitive technique. The ads for the company have been running on the m-commerce site for the Weather Channel. The mobile marketing campaign is geared toward driving users to find their nearest location, and purchase the items that they will need for their home projects throughout the fall season. These advertisements are allowing the company to learn more about…

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Cellit identifies QSR mobile marketing campaign best practices

Mobile Marketing Report

Leading mobile customer relationship management (CRM) systems provider, Cellit, which specializes in solutions for retailers, restaurants, and other businesses, has announced the results of a year-long analysis of nearly 9,000 mobile marketing campaigns, which was commissioned in 2001 by 125 quick service restaurant (QSR) clients. Cellit performed an analysis of client data to generate a range of data-driven conclusions and metrics that will assist QSRs in developing the best methods for success in mobile marketing. These were created to address the full mobile marketing lifecycle, which includes the most effective…

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5 Tips for hotels using mobile marketing

Shanghai Hyatt Atrium View from Top Looking Down

Panelists at the third annual Hotel Data Conference have shown that though it is important for hotels to begin taking part in mobile to obtain more bookings, it must be done properly or there is a risk that guests could be lost. Five primary tips were identified for hotels that would like to take advantage of mobile marketing to their best abilities: 1. Get started with mobile – according to principal and CEO Vikram Singh of Evision, though mobile is currently quite a small part of the website traffic in…

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Geo-marketing being utilized more and more

Geotargeting

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…

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