Report shows that women play a significant role in the mobile industry A new report from OgilvyAction, a global bran activation network, shows that mobile commerce is beginning to take off amongst female consumers. Traditionally, males have dominated the mobile behavior space, especially in the mobile commerce sector. Past studies have shown this to be the case, with many men claiming that mobile commerce was a more feasible way to make payments for goods and services. OgilvyAction’s recent study shows that this mentality is not exclusive to males. Women outnumber…
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AR’s role in tomorrow’s mobile market
Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…
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