Research has shown that these consumers are “irked” with the ads that they have been receiving. Ball State University has released a report that has shown that consumers attending college are making the switch from regular cell phones to smartphones at a very rapid rate, making them prime mobile marketing targets. However, this doesn’t mean that the ads that they have been receiving are doing the trick. Throughout the last three years, the change to smartphones has truly picked up speed. That said, these same students are expressing increasing antipathy…
Read MoreMobile marketing study shows college students are unimpressed
