How to mobile marketing tips for the proper use of QR codes

QR Code

Using barcodes in advertising for the best results. Learning the right how to mobile marketing tips and tricks can make a big difference in your ability to use quick response codes to their best advantage. As smartphones reach a greater penetration, it is vital for marketers to use scannable barcodes properly. After all, just because QR codes are appearing everywhere, from magazine print ads to product packages, billboards to television commercials, and everything in between, it doesn’t mean that each one of them will produce ideal results. Simply generating a…

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Effective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology

qr code

Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…

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Rock the Vote looks to inspire young people to vote by using QR codes

QR Code Tshirts

As presidential campaigns begin to pick up steam in the U.S., QR codes are likely to play a significant role in getting young, tech-savvy people to vote. Popular non-profit group Rock the Vote has teamed with clothing brands Junk Food and Threads for Thought to launch a new QR campaigned aimed at bolstering the political power of young generations. Rock the Vote has created a series of QR codes that will be branded on shirts from both clothing companies. The group believes that these codes are popular amongst young people,…

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Companies still struggling with using QR codes effectively, with many focused on appearance rather than functionality

Mobile Marketing QR Codes

Advertising and technology have long enjoyed a cooperative relationship. As mobile technology becomes more advanced, however, this relationship is changing and advertising is becoming more entangled and reliant on the prowess of technology. Perhaps the most influential piece of technology that has come to the world of marketing is the QR code. The codes have changed the way marketers interact with a new generation of consumer, opening the way for constant connection at any time and wherever they may be. While QR codes have shown themselves to be a useful…

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Faulty QR codes could give consumers a bad experience with marketing campaigns

QR Code Marketing

The popularity of QR codes continues to grow at a rapid pace. Tech-savvy consumers have certainly taken notice. While the response to the codes has been largely favorable, these technology conscious consumers are also noticing that many companies are not using the codes as well as they should be. Such is the case with Bill Cosby’s new book I Didn’t Ask To Be Born (But I’m Glad I Was). The book features a QR code on its back cover that some readers have found troublesome. When scanned with a smart…

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PRINT2D launched new education initiative to help companies understand how to use QR codes effectively

QR Code Printing

As businesses grow increasingly interested in mobile marketing, some have been having trouble incorporating QR codes successfully into their marketing plans. At a glance, QR codes are deviously simple. This inherent simplicity has led many companies into thinking that the codes they generate online are ready to use on any medium. This often means that QR codes are not as successful as companies would hope, which could damage the reputation of the codes and their usefulness. In an effort to remedy this problem, PRINT2D, a mobile website and designer barcode…

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Nutrimix launches new QR code campaign to expand its online presence

Mobile-Commerce

Nutrimix Labs, a dietary supplement and wellness company, has begun using QR codes. The company has launched a new marketing campaign that aims to increase its presence on various social networks. QR codes have mixed well with social networks in the past, as they give companies the ability to engage consumers in a dynamic way. Nutrimix will be using the codes in various print advertisements that will begin appearing in magazines and newspapers within the next few weeks. When consumers scan these codes with a smart phone, they will be…

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Research suggests improvements for QR codes

qr code

The results of research recently released by Chadwick Martin Bailey (CMB) have determined that nearly 50 percent of smartphone owners who have devices capable of scanning QR codes have already done so at least once, and that among them, almost one in every five had followed up by making a purchase. These positive numbers are encouraging for marketers who have been including the barcodes in their mobile strategies, and for those who have been planning to do so in the near future. The research was performed by both CMB and…

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Simple QR code technique could help marketers build more effective campaigns

Mobile Commerce

QR codes may be becoming more popular amongst consumers, but the businesses using them may not be doing so effectively. Most codes are linked to discounts and other deals that can be found online. The codes have proven themselves to be a powerful consumer engagement tool, but businesses have grown accustomed to allowing the codes to perform a sole function. As marketers become more comfortable with the codes, they are beginning to see beyond the boundaries they once believed kept the barcodes confined. Most QR codes are scanned by consumers…

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Marketers more enamored with QR codes than consumers are. Awareness may be the issue

*We like this video by scan.me showing the tremendous potential along with how user friendly the QR code can be. Mobile technology is coming to dominate the marketing world. Marketers are particularly enamored with QR codes, as they allow for dynamic consumer engagements on a level that was unreachable in the past. Indeed, the codes have begun showing up everywhere from soccer fields to rental cars. Marketers often have a tendency to cling to strategies they believe will be a major hit with consumers, but QR codes have yet to…

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Mall retailers use dressing rooms as marketing opportunity with QR codes – it may be the perfect fit!

QR Code Placement

Though it became quite common for mall retailers to place QR codes in their storefronts and windows throughout the holiday shopping season, some have also taken on a more unique strategy involving the use of the two dimensional barcodes located in the store fitting rooms. A Nellymoser report showed that this season, 7.2 percent of mall retailers incorporated the use of QR codes as an element of their overall strategy for mobile. This figure was compiled when the researchers went to over 700 different retail locations. They also discovered that…

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