What the new year holds for tech and commerce

Mobile Commerce

Last year, the technology world reached a critical point where the world saw dramatic changes toward mobile marketing, collaborative consumption, social commerce, empowered individuals, and education sector disruptions. The predictions for 2012 indicate that this year will be even more exciting than last year, across the board. Among the main points of focus in tech this year is mobile. Absolutely everything in the mobile world is at the cusp of significant and meaningful changes, and they will be growing extremely rapidly because of the global mobile connectivity levels that are…

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SnapTags versus QR codes for mobile marketing

SnapTag QR Codes

The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags. This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns. For example, QR codes can only be accessed by people who have downloaded a QR code reader, while SnapTags are only available to individuals whose smartphones have a camera feature. Both of them give various options for tracking data and reporting. SypderLynk CEO, Nicole…

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