mobile marketing with codes Archives

Enterprise launches new QR code campaign to promote the new Mazda 6

11/10/201111/10/2011 L. Green

Acclaimed car rental agency Enterprise has begun adding QR codes to their vehicles to help promote the new Mazda 6 vehicles that have arrived in St. Louis, Minnesota. The new vehicles were added to Enterprise’s fleet late last week. The company has partnered with OnRamp, a wireless technology company, to execute their latest QR code campaign. The codes are featured on the windows of all new Mazda 6 models that have been inducted into Enterprise’s fleet as well as key tags. When scanned, the codes link smart phone users to…

QR code campaign for champagne

06/11/201106/11/2011 Stephen Vagus

Bollinger, the famed Champagne house in France, has launched their new mobile marketing campaign. The campaign, called “Life Can Be Perfect,” makes use of QR codes which are integrated into the historic logo of the company. The codes have been appearing in a number of classified ads in several newspaper publications throughout Europe and Australia. QR codes are not often seen in the classified section and Bollinger’s have drawn a significant amount of notice. The ads promote an international competition to mark the 50th anniversary of the company’s most prestigious…