mobile marketing with ar Archives

String Labs launches new AR platform, hopes to take AR to the next level

06/19/2011 Sam Lambert

String Labs, a promising technology startup specializing in augmented reality, has launched their flagship AR product dubbed String. The company claims that it is the most powerful and efficient AR product available for the iOS platform. Perhaps one of the most promising aspects of the projects is its capability to interface with the Microsoft Kinect. The Kinect has been a subject of interest for developers of AR technology for its sophisticated motion capture abilities. The company is also releasing an SDK for any developer willing to expand and tweak the…

Your next interior designer might just be your phone

06/07/201106/07/2011 John Montgallo

Augmented reality can be used for more than marketing or games. OverstockArt.com, a website that sells museum quality, hand painted canvas art, has released a new mobile application for the iPhone and iPod which uses augmented reality to help shoppers envision art on their walls at home. The company is looking to enhance customer’s experience and help them make informed purchasing decisions by allowing them to take art for a “test run” via the application. The application allows smart phone users to browse through art and then superimpose their favorite…

New Blackberry comes with AR apps

05/15/2011 John Montgallo

More Smartphone’s are including augmented reality (AR) apps that are preinstalled on their devices. Because Smart phone technology is becoming more advanced; AR applications are widely evolving. Consumers loyal to RIM should be happy to know their next BlackBerry device could feature an AR browser. RIM announced the new BlackBerry Bold (touch and type) device would come preinstalled with Wikitude Augmented Reality browser. This AR browser will be able to Geo-reference information about stores, buildings and other objects in your physical surroundings. The new Smartphone’s have RIM’s latest Operating System…

New Augmented Reality Applications in the Pipeline

03/29/2011 John Montgallo

With technology improving daily, mobile phones and netbooks are quickly evolving into more than just a “personal assistant” type of apparatus. The applications have become far more personalized for individual needs and now there is something new to add into the mix. Augmented Reality applications may just push us into the next phase of becoming ‘one’ with our mobile devices. The new generation devices of iPhone/iPad, and Android, have been able to integrate a few augmented applications that react and respond in a believable manner. Augmented Reality joins the digital…

Augmented Reality Marketing Service Expands

03/27/201103/27/2011 Jesse Collins

Stepping into a virtual world is so yesterday. We have moved on to bigger things; like bringing an augmented world into our realm. Augmented Reality (AR) is the new buzz word. Augmented Reality is a term used for an indirect or live view of the physical (real world) environment, with sensory graphics or sound input added to the view. It’s worth over 5 million in funding to one company. Total Immersion is a company founded in France over ten years ago, and they just received over 5 million dollars…