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May 2015 experienced dip in mobile marketing costs

07/07/201507/04/2015 Jesse Collins

At the same time, the downloads also experienced a measurable dip throughout that month. A Fiksu report was recently released that showed that in May 2015, there was a slight drop in the costs associated with mobile marketing, as well as in the number of downloads, when compared to previous months. This mobile advertising and downloading trend was said to be the result of app store changes among other considerations. The report also pointed out that seasonal slowdowns and more strategic mobile marketing methods played a role in the reduction…

Spending on mobile advertising is up by 63 percent

04/13/201504/11/2015 Jesse Collins

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over the amount that was spent in 2013. That said, Dan Bunyan, the senior…

Mobile ad spending will reach $100 billion next year

04/06/201504/05/2015 Jesse Collins

sms marketing Mobile user acquisition costs

This represents a tremendous growth in worldwide smartphone based advertising budgets. A new report that has been released by eMarketer has revealed that marketers around the world will have broken the $100 billion global mobile ad spend mark by the close of next year. This spending level will represent an increase of about 400 percent over the figure from 2013. The report went on to say that from 2016 through 2019, there will likely be yet another mobile ad spend doubling, bringing it to almost $200 billion. eMarketer also stated…

The programmatic mobile marketing appeal remains high

04/02/201504/01/2015 Sam Lambert

At the same time, however, there aren’t many who are still using it, despite their enthusiasm over it. Even though there has been a considerable trend toward programmatic online ad purchasing that has continued for several consecutive years, only a limited number of mobile marketing firms have used this media buying strategy, say the results of a new Interactive Advertising Bureau study. The research was conducted by Ovum and involved the participation of 200 marketing execs. The Internet Advertising Bureau (IAB) has now released its report for 2015 which is…

Mobile ads that encourage app installs grow in revenues

03/27/201503/25/2015 Stephanie Beck

That said, the success of this form of advertising is not as great as what some forecasts had predicted. A new estimate has been issued by eMarketer that has shown that mobile ads for the install of apps have been rising in both their use and performance over the last couple of years, but their revenues are not meeting the expectations of the assumptions of many firms. These mobile advertisements are run on the news feeds of Facebook and Twitter, among other places. Among the other areas where this type…