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Mobile ad spending will be greater than desktop for the first time next year

06/22/201606/20/2016 John Montgallo

If this ZenithOptimedia forecast is correct, it will mean this will occur a year earlier than predicted. ZenithOptimedia released a mobile ad spending report that predicts and earlier landmark than prior forecasts. This report predicts that spending on mobile ads will exceed that of desktop a year earlier. Until now, most forecasts have predicted that this milestone would be reached in 2018. Businesses will be spending a larger amount of money on ads meant for smartphones and tablets next year than they will on advertising aimed at desktop users. This…

Many smartphone users wish mobile marketing was more creative

02/24/201602/23/2016 Julie Campbell

According to the results of a recent study, 40 percent of device users would want ads with greater creativity. An ad-technology firm called Quantcast has recently released the results of a study it commissioned, with the participation of smartphone users, in which it determined that these consumers wish mobile marketing had a more creative side. The respondents stated that they wish mobile advertising came with greater creativity and relevancy. The outcome of the study led the researchers to conclude that mobile marketing firms are going to need to step it…

Mobile marketing in China to see large transformation through JD.com, Tencent partnership

10/27/201510/25/2015 Sam Lambert

The two giants are going to look for new ways to use their big data resources for brand recognition building. Giants Tencent Holdings Limited and JD.com Ltd have now joined into a partnership that they have jointly announced as one that is meant to help to change the way mobile marketing occurs in China when it comes to the e-commerce ecosystem. The goal of the deal between the two companies is to offer innovative new smartphone advertising solutions. The announcement pointed out that JD.com and Tencent intend to have the…

A large number of clicks on mobile ads are accidental

09/29/201509/27/2015 Stephanie Beck

Almost half of the times that smartphone advertising is accessed by viewers, it didn’t happen deliberately. Despite the fact that smartphones have become exceptionally popular and marketing over that channel is a growing part of mainstream advertising, mobile ads aren’t necessarily being clicked for meaningful reasons by device owners. In fact, a recent study has shown that ad clicks are nearly as likely to have been accidental as they were deliberate. A new Omnicom Media Group study that was accomplished in a partnership with Epinion discovered that 48 percent of…

Mobile advertising will overtake newspaper ads next year

09/21/201509/19/2015 Julie Campbell

Newspapers have already been struggling with the competition from computers and now smartphones are here. According to recent predictions in the industry, mobile advertising is lining itself up to become the third biggest ad medium behind television and the standard web, once it surpasses newspapers in 2016. A recent study has shown that if trends continue in the same direction, then newspapers will drop a point next year. The study was conducted by Zenith Optimedia and it revealed that mobile advertising will not only leapfrog over newspapers as soon as…