A slow road in the U.S. for QR Codes

Many people in the U.S. are perplexed by QR codes, despite their growing popularity. Compared to the rest of the world, America’s adoption of QR codes has been slow going. They were originally developed in Japan and have become a cornerstone of marketing and social media there. The codes have been used through Asia and Europe, enabling companies to engage consumers on a more dynamic level than what was possible before. However, recognition seems to be the issue among U.S. citizens. “My original though, to be honest, was ‘what the…

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