New report in…QR code scanning off the grid!

Mobile Marketing Statistics

Earlier this year, mobile marketing pioneer Mobio Identity Systems, released a report that showed QR code scanning grew by a staggering 1,200% in the last six months of 2010. Mobio’s report spurred rabid adoption of the code from businesses seeking to establish themselves in the burgeoning mobile marketing industry. Their rise to fame in the U.S. is similar to what happened in Japan during the advent of mobile technology: QR codes are now becoming a staple of marketing and can be found just about anywhere. The momentum is not likely…

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Don’t miss the NFC express…

NFC Tag Marketing

  Near Field Communication (NFC) services may be closer than anyone realizes. Recent research studies are showing that in three short years there will be about 300 million NFC enabled mobile devices, or one out of every five Smartphone’s. Devices and objects that contain NFC capabilities or RFID chips can communicate with each other by sending radio waves when the two get into a close distance of each other. The  technology allows a simultaneous flow of data coming in and going out at the same time. Several companies have been trying…

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Mobile commerce is the missing link for the multitasker in us all!

M-Commerce Works for the Busy Everyday Life

Mobile phones have become more than just a phone; for most people, they are a lifeline. Our mobile devices are our personal assistants; they help us to stay in touch, keep appointments, and get real-time news on events going on in the world. Mobile devices can, and will, also play huge roles in business commerce. We are a society on the move, and we have integrated almost every bit of our lives into our mobile devices. We keep in touch with our family and friends, do our work, and surf…

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QR codes going BIG in the U.K.

The city of Lincoln in the United Kingdom is starting to follow the QR trend as the codes make their way to the City Centre where they will be featured in shop windows. The codes will be used to offer customers exclusive deals and discounts on merchandise. Many are finding the codes to be a better option for their promotional efforts than conventional advertising. For one, the codes are vastly less expensive than traditional advertising. They are also easily generated and printed.  Lincoln is just another in a long line…

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The proof is in the growth!

A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%. Many analysts are speculating that 2011 will be the year in which QR codes…

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