mobile marketing travel industry Archives

Bookings through mobile apps and sites driving growth in online travel sector

04/19/201204/19/2012 Stephanie Beck

According to data from the travel industry, mobile apps and websites are seeing a boon in bookings… Last year, it was already discovered by certain discount booking websites that breaking away from offering these services solely through means available to laptops and desktops, and opening the doors to bookings through mobile apps and sites gives consumers a great deal more flexibility so that they can make arrangements as soon as they think of them. Furthermore, by using these services, it is helping to build confidence in mobile commerce practices overall,…

Scandinavian Airlines releases unique double scan QR code promotion

01/16/201201/16/2012 Stephanie Beck

Scandinavian Airlines has just launched its latest promotion based on the use of a QR code, which requires two mobile devices to scan the code while they are next to one another in order to obtain the offered deal. The “2 for 1 offer it takes 2 to see” is based on a QR code that must be scanned by devices that are physically next to one another. The reason for this design is that the airline performed research that discovered that when couples make their trip bookings, they are…

Welcome to Scotland tourist initiative launches augmented reality app

12/11/2011 John Montgallo

The National Tourism Board of Scotland is looking to change the way visitors to the country get their information by updating all tourist materials with augmented reality. The Board has thrown its support behind Welcome to Scotland, a website put together by a conglomerate of attractions throughout the country. The group has developed a new mobile application for the iPhone and Android smart phones that makes full use of augmented reality. Using the app, visitors can find a wealth of information about the various attractions found throughout Scotland. Using the…