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Mobile marketing is becoming more popular at school campus bookstores

Mobile marketing is becoming more popular at school campus bookstores

(adsbygoogle = window.adsbygoogle || []).push({}); This could prove to be highly effective as the primary market for this technique is typically youth. As youth have always been the primary market for the majority of mobile marketing campaigns, it makes sense that college bookstores are planning to implement the technique in order to ramp up their business, particularly during the down seasons. The channel is going to be used to drive business year round instead of solely during the … Read entire article »

Filed under: Mobile Marketing, Trends, United States

Mobile marketing success relies on message customization

Mobile marketing success relies on message customization

Consumers need to have personalization if they are going to respond in the desired way. New research is now showing that in order for mobile marketing to be successful, the messages that are sent from brands and companies to consumers and customers must be customized. The study indicated that is a vital approach to communicating with consumers is personalization. The research was performed by Infinite Convergence Solutions, a mobility solutions provider. Based on what they discovered, they stated … Read entire article »

Filed under: Mobile Marketing, Trends

Mobile marketing survey reveals some strategy keys

Mobile marketing survey reveals some strategy keys

The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing guide issues strict cautions regarding the use of text

Mobile marketing guide issues strict cautions regarding the use of text

The recommendation is that retailers stick to certain important rules when using SMS. Although mobile marketing through text messages is still considered to be effective, according to a new guide, retailers should move forward with caution or it could sabotage the entire technique. Consumers pay close attention to what they receive over their smartphones and tablets, so relevance is key. This is the case with mobile marketing far more than in other channels. For instance, television commercials are … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing

Mobile marketing pros learning from Chok! Chok! Chok! ad

Mobile marketing pros learning from Chok! Chok! Chok! ad

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing, Trends