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Mobile marketing study shows college students are unimpressed

Mobile marketing study shows college students are unimpressed

(adsbygoogle = window.adsbygoogle || []).push({}); Research has shown that these consumers are “irked” with the ads that they have been receiving. Ball State University has released a report that has shown that consumers attending college are making the switch from regular cell phones to smartphones at a very rapid rate, making them prime mobile marketing targets. However, this doesn’t mean that the ads that they have been receiving are doing the trick. Throughout the last three years, the change … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile commerce through direct mail could boost holiday shopping

Mobile commerce through direct mail could boost holiday shopping

Some of the more traditional techniques are still powerful drivers at this time of year. Every year, the line between offline and online shipping becomes slightly less defined, and mobile commerce has only added to this gray area – particularly as smartphone users bring their devices into the store locations themselves in order to help them with their purchasing decisions. This year, the average holiday shopper will spend an average of $749.51, according to predictions. This is a … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, QR Codes, Trends

Mobile marketing campaign launched by Lindt

Mobile marketing campaign launched by Lindt

The effort has been made by the chocolatier to help to boost sales. Lindt, the chocolatier from Switzerland known for their golden bunnies at Easter time, have announced that they are beginning a mobile marketing campaign, as they have recognized that this is one of the most important channels for reaching consumers today. They have also recognized that this is one of the most important methods for influencing purchasing decisions. The premium chocolate brand intends to use a … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Trends

Mobile marketing techniques are starting to be identified for more steady success

Mobile marketing techniques are starting to be identified for more steady success

Companies and brands are starting to learn the ropes regarding what works and how. Though very few have suggested that mcommerce is already an important channel and that mobile marketing is becoming vital to the success of any business, it isn’t until quite recently that the right strategies have started to become identified to allow efforts in this environment to be successful with some consistency. Almost ten percent of money spent online is now coming from a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Mobile marketing is most effective in mcommerce without direct advertising

Mobile marketing is most effective in mcommerce without direct advertising

As the communication is more personal consumers don’t want to be sold to over this channel. Mobile marketing is proving to be more unique than marketers had originally anticipated, as a little bit more is learned about the mcommerce channel with each passing day, and better techniques are developed to cater to the preferences of the device users. One of the most important lessons learned is that techniques used on laptops don’t work in mcommerce. It is this … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

How luxury brands can use mobile marketing for their target market

How luxury brands can use mobile marketing for their target market

Upscale companies need to use specific methods for reaching consumers. Luxury brands have always had to tell a different story than their more conventional counterparts, and mobile marketing has not changed this rule – only the way in which the central message is conveyed. It must still promote a vision of an exclusive, desirable lifestyle that isn’t open to everyone. Though this has been effectively achieved through other channels, it continues to present a struggle to marketers who … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

General Mills to begin experimenting with QR codes this year

General Mills to begin experimenting with QR codes this year

In an effort to reach out to a new generation of tech-savvy consumer, General Mills, the acclaimed food production company, has announced that it will begin experimenting with QR codes. The codes have had a far-reaching impact on the world of marketing. As advertisers struggled to connect with consumers who were growing more mobile, they turned to QR codes to help close the gap. Thus far, the codes have seen more success than failure and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States