Tag: mobile marketing techniques

Mobile marketing is becoming more popular at school campus bookstores

Jorge Gonzalez
mobile marketing on tablets

This could prove to be highly effective as the primary market for this technique is typically youth. As youth have always been the primary market for the majority of mobile marketing campaigns, it makes sense that college bookstores are planning to implement the technique in order to ramp up their business, particularly during the down seasons. The channel is going to be used to drive business year round instead of solely during the peak seasons. The Follet Higher Education Group, a college bookstore operator, has just announced its intentions to…

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Mobile marketing success relies on message customization

Jesse Collins
Mobile marketing strategy

Consumers need to have personalization if they are going to respond in the desired way. New research is now showing that in order for mobile marketing to be successful, the messages that are sent from brands and companies to consumers and customers must be customized. The study indicated that is a vital approach to communicating with consumers is personalization. The research was performed by Infinite Convergence Solutions, a mobility solutions provider. Based on what they discovered, they stated that almost half of the smartphone owning participants in the study who…

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Mobile marketing survey reveals some strategy keys

Sam Lambert
Mobile marketing strategy

The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile marketing techniques that should be left to advertising over other channels, instead…

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Mobile marketing guide issues strict cautions regarding the use of text

Sam Lambert
Mobile Marketing

The recommendation is that retailers stick to certain important rules when using SMS. Although mobile marketing through text messages is still considered to be effective, according to a new guide, retailers should move forward with caution or it could sabotage the entire technique. Consumers pay close attention to what they receive over their smartphones and tablets, so relevance is key. This is the case with mobile marketing far more than in other channels. For instance, television commercials are often ignored or skipped, and banner ads are barely even noticed by…

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Mobile marketing pros learning from Chok! Chok! Chok! ad

L. Green
mobile marketing coca cola chok chok chok

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the soft drink giant aired an ad at 10 pm every night that…

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