QR Code Press » Entries tagged with "mobile marketing techniques"
Mobile marketing survey reveals some strategy keys
The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Trends
Mobile marketing guide issues strict cautions regarding the use of text
The recommendation is that retailers stick to certain important rules when using SMS. Although mobile marketing through text messages is still considered to be effective, according to a new guide, retailers should move forward with caution or it could sabotage the entire technique. Consumers pay close attention to what they receive over their smartphones and tablets, so relevance is key. This is the case with mobile marketing far more than in other channels. For instance, television commercials are … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing
Mobile marketing pros learning from Chok! Chok! Chok! ad
The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the … Read entire article »
Filed under: International, Mobile Commerce, Mobile Marketing, Trends
Mobile marketing study shows college students are unimpressed
Research has shown that these consumers are “irked” with the ads that they have been receiving. Ball State University has released a report that has shown that consumers attending college are making the switch from regular cell phones to smartphones at a very rapid rate, making them prime mobile marketing targets. However, this doesn’t mean that the ads that they have been receiving are doing the trick. Throughout the last three years, the change to smartphones has truly … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Trends
Mobile commerce through direct mail could boost holiday shopping
Some of the more traditional techniques are still powerful drivers at this time of year. Every year, the line between offline and online shipping becomes slightly less defined, and mobile commerce has only added to this gray area – particularly as smartphone users bring their devices into the store locations themselves in order to help them with their purchasing decisions. This year, the average holiday shopper will spend an average of $749.51, according to predictions. This is a … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, QR Codes, Trends
Mobile marketing campaign launched by Lindt
The effort has been made by the chocolatier to help to boost sales. Lindt, the chocolatier from Switzerland known for their golden bunnies at Easter time, have announced that they are beginning a mobile marketing campaign, as they have recognized that this is one of the most important channels for reaching consumers today. They have also recognized that this is one of the most important methods for influencing purchasing decisions. The premium chocolate brand intends to use a … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Trends
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