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Fiksu data shows price of mobile marketing down and download of apps even out

Fiksu data shows price of mobile marketing down and download of apps even out

(adsbygoogle = window.adsbygoogle || []).push({}); Fiksu, Inc., the first mobile ecosystem-wide app user acquisition platform in the industry, has reported that in February 2012, there was an evening out of the downloading of mobile apps, after the post-holiday boom in January which broke all previous records. The company’s data also showed that the price of acquiring new loyal app users experienced only a marginal increase during that month. The Fiksu App Store Competitive Index showed that there was … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe

CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe

A new survey from CBS Outdoor, an advertising firm specializing in outdoor media, shows that mobile marketing is becoming more popular in Europe. The survey examines the reach of mobile technologies – specifically QR codes, augmented reality and NFC technology. These technologies have become very popular in the world of marketing because of the ability to connect with mobile consumers. Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Marketing, Near Field Communications, QR Codes, Trends

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes

The continuing importance of location to mobile commerce and marketing

The continuing importance of location to mobile commerce and marketing

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends