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QR Code Press » Entries tagged with "mobile marketing system"

ConnectMe QR releases new mobile marketing platform to broaden its customer profile

ConnectMe QR releases new mobile marketing platform to broaden its customer profile

ConnectMe QR, a mobile marketing business, has announced the expansion of its customer profile following the launch of its new subscription service, Advanced Mobile Website Editor and QR code, which was released at the start of the year. The company’s flagship product is called the mCard, and when it was first unveiled, the attention was focused on directing consumers to the contact information and social media of subscribers. However, the Advanced Editor now allows those subscribers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

Research shows marketers are struggling with today’s digital tools and massive amounts of data

Research shows marketers are struggling with today’s digital tools and massive amounts of data

The annual BRITE conference from Columbia Business School was held on March 5, 2012, its Center on Global Brand Leadership and the New York American Marketing Association (NYAMA) revealed the findings of the first BRITE-NYAMA Marketing Measurement in Transition Study. This research involved the participation of the senior marketing execs from large corporations so that the researchers could obtain an improved understanding of the way that practices are evolving in the following categories: marketing measurement and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

How to evaluate a mobile loyalty program

How to evaluate a mobile loyalty program

Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Sitomic releases print ad tracking with QR code manager

Sitomic releases print ad tracking with QR code manager

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

U.K. town of Reading to experience QR code and NFC pilot

U.K. town of Reading to experience QR code and NFC pilot

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Near Field Communications, QR Codes, Trends

Johnny Rockets’ launches new QR coded marketing campaign

Johnny Rockets’ launches new QR coded marketing campaign

Restaurant chain Johnny Rockets’ has launched a new marketing campaign that uses QR codes to reach out to tech-savvy consumers. The company has some big plans for using the codes after the campaign has run its course. Johnny Rockets’ is looking to build an online customer database that will help the company distribute discounts and special promotional incentives and information. The database is to be called the Rocket e-Club and will be one of the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends, United States

Top recommendations for the local-mobile return of pay per call

Top recommendations for the local-mobile return of pay per call

Pay per call is a service that gives marketers the ability to pay a flat fee for every call that results from a campaign or ad, and though it had shriveled over the years, the mobile explosion has made it likely that the advertising technique will come back with a vengeance in 2012. Local search is no longer limited to laptops and desktop computers, but is now working its way into the mobile universe, too, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

CommerceTel Corporation announces its selection as the UFC mobile tech partner

CommerceTel Corporation announces its selection as the UFC mobile tech partner

Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, United States

mobiManage announces launch of mobile content management system for apps and websites

mobiManage announces launch of mobile content management system for apps and websites

mobiManage has announced the release of the second generation of its mobile CMS systems, precisely four years after the initial American release of the original systems. This latest release includes upgrades to the feature designs and a completely new engine. IT offers a single platform on which Android and iPhone apps alike, as well as mobile websites and tablet products can all be managed. These latest upgrades also provide capabilities for adding features for mobile marketing … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, QR Codes, United States

AT&T study results show that small businesses are using more mobile

AT&T study results show that small businesses are using more mobile

The results of a recent survey by premier communications holding company, AT&T, called the “Small Business Technology Poll” have just been released, and they show that small businesses are continuing to use an increasing amount of the latest wireless technologies, such as 4G devices, tablet computers, and GPS navigation mobile apps. Within the poll, it was also discovered that 96 percent of small businesses are using wireless technologies as a part of their regular operations, and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Tablet Commerce, United States

Constant Contact takes on mobile marketing to an entirely new degree

Constant Contact takes on mobile marketing to an entirely new degree

Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

Facebook announces partnership with Bango for mobile payment services

Facebook announces partnership with Bango for mobile payment services

Facebook, the largest social network in the world, has announced that an agreement has been signed between it and Bango, and analytics and mobile billing company based in the United Kingdom. The technology at Bango concentrates on an increasing consumer market of smartphone owners who use their devices to access the internet and who are using their devices more frequently for making purchases and other online transactions. The white-label products from the company are able to … Read entire article »

Filed under: Featured News, Mobile Marketing, Mobile Payments, Social Media Marketing