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QR Code Press » Entries tagged with "mobile marketing system"

The continuing importance of location to mobile commerce and marketing

The continuing importance of location to mobile commerce and marketing

(adsbygoogle = window.adsbygoogle || []).push({}); According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

QR Codes on Steroids

QR Codes on Steroids

What’s a QR Code? They are those rather odd looking black and white square barcode now appearing in your magazines, newspapers and on your favorite products. By scanning them with an app on your phone they can open websites. Truth is we believe the QR code is just a bit, well, boring. Why not shake it up – perhaps add 3D layers, and sound? That humble QR code can do so much more for you … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes

How much does location matter to a mobile marketing campaign?

How much does location matter to a mobile marketing campaign?

According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

ConnectMe QR releases new mobile marketing platform to broaden its customer profile

ConnectMe QR releases new mobile marketing platform to broaden its customer profile

ConnectMe QR, a mobile marketing business, has announced the expansion of its customer profile following the launch of its new subscription service, Advanced Mobile Website Editor and QR code, which was released at the start of the year. The company’s flagship product is called the mCard, and when it was first unveiled, the attention was focused on directing consumers to the contact information and social media of subscribers. However, the Advanced Editor now allows those subscribers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

Research shows marketers are struggling with today’s digital tools and massive amounts of data

Research shows marketers are struggling with today’s digital tools and massive amounts of data

The annual BRITE conference from Columbia Business School was held on March 5, 2012, its Center on Global Brand Leadership and the New York American Marketing Association (NYAMA) revealed the findings of the first BRITE-NYAMA Marketing Measurement in Transition Study. This research involved the participation of the senior marketing execs from large corporations so that the researchers could obtain an improved understanding of the way that practices are evolving in the following categories: marketing measurement and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

How to evaluate a mobile loyalty program

How to evaluate a mobile loyalty program

Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Sitomic releases print ad tracking with QR code manager

Sitomic releases print ad tracking with QR code manager

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

U.K. town of Reading to experience QR code and NFC pilot

U.K. town of Reading to experience QR code and NFC pilot

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Near Field Communications, QR Codes, Trends

Johnny Rockets’ launches new QR coded marketing campaign

Johnny Rockets’ launches new QR coded marketing campaign

Restaurant chain Johnny Rockets’ has launched a new marketing campaign that uses QR codes to reach out to tech-savvy consumers. The company has some big plans for using the codes after the campaign has run its course. Johnny Rockets’ is looking to build an online customer database that will help the company distribute discounts and special promotional incentives and information. The database is to be called the Rocket e-Club and will be one of the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends, United States