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Google offers a year of free mobile hosting and site customization

Google offers a year of free mobile hosting and site customization

Free mobile site from Google Google has announced that it is going to make a massive effort to help bring more sites to the mobile web, and that for a year, it is willing to pay the bill in order to accomplish that goal. The search engine giant is working with Duda Mobile, a mobile web optimization startup, to offer 12 months of free mobile site hosting and mobile website optimizing to help to fill in and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Lufthansa adopts QR codes as the insignia for its fleet of planes

Lufthansa adopts QR codes as the insignia for its fleet of planes

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most … Read entire article »

Filed under: Featured News, International, Mobile Marketing, QR Codes, Travel

Mobile technology and social media gives insurance customers improved options and customer service

Mobile technology and social media gives insurance customers improved options and customer service

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Prototypes of Volkwagen Up! display QR code to boost interest in Germany

Volkswagen Up! prototype vehicles were camouflaged earlier this year and driven around Germany in its major cities featuring a QR code that would allow mobile device users to scan it and obtain more information. When the users of devices such as smartphones and tablets use a QR code scanning app in combination with the device camera to scan the barcode, they are redirected to a mobile website that would allow them to sign up to obtain more videos and pictures of the Volkswagen Up!, which is the auto manufacturer’s latest city car offering. This promotion was a very temporary one that was designed to create a rapid burst of hype. The vehicles are no longer being test driven around the cities, and as the QR code is no longer … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Study shows that consumers are eager for mobile coupons, but few receive them

Study shows that consumers are eager for mobile coupons, but few receive them

A recent study from the Mercator Advisory Group, an independent market research and analytic firm based in the U.S., suggests that the demand for mobile coupons is growing, but few people are getting such items. Mobile coupons are a growing trend in the world of mobile marketing and commerce. These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement. These coupons … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, Near Field Communications, QR Codes, Trends, United States

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing, Trends