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Mobile marketing generates engagement and interest

07/12/201307/09/2013 Jennifer Goula

As this form of advertising enters the mainstream, companies are finding that it is vital to attracting consumer attention. With such a large number of different channels in which to do battle for the attention of consumers, companies are starting to rethink their strategies in order to include mobile marketing in the mix, in the hopes to stand out from the rest. A growing proportion of consumers are now carrying smartphones nearly everywhere they go. This has pressured marketers, retailers, restaurants, and other companies to embrace mobile marketing, which has…

Mobile marketing study reveals rewards

06/26/201306/24/2013 Jennifer Goula

The latest research has indicated that the technique is offering true value and opportunities. The latest research from a partnership between Millward Brown and SessionM have shown that mobile marketing is offering businesses and brands considerable opportunities through engaging and effective content that provide real value. The study showed that this channel is proving to be very appealing to consumers, as well. Consumers exposed to mobile marketing are more receptive when brands offer them value in exchange for their time. While brands, on the whole, have been low in terms…

Mobile marketing opportunities are being missed by retailers

06/21/201306/19/2013 Julie Campbell

These companies may be missing the mark, particularly in the areas of emails for smartphone users. According to the results of a recent study, only 23 percent of retailers in the United States and the United Kingdom are optimizing their emails for mobile marketing formats, shrinking their opportunities. This is important because using smartphones and tablets to check emails is becoming very common. According to recent research from Google Inc. smartphone users are, on average, checking their emails six times every day on their handsets. Moreover 61 percent of them…

Mobile marketing takes a third of online ad spending

06/19/201306/18/2013 Sam Lambert

The research has shown that Google holds a massive amount of the smartphone targeted space. eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally. The research determined that this channel is taking up a growing portion of the overall online ad market. Among its results, it also found that within the mobile marketing ecosystem, Google has a massive hold of over 55 percent. Considering that the research determined that…

Mobile marketing Facebook ads boost app downloads

06/04/201306/06/2013 Jesse Collins

Fiksu has reported that this form of advertising helps to increase interest in applications. According to a recent report from Fiksu, Facebook mobile marketing using application install ads played a considerable role in the considerable increase in downloads from the Apple App Store. The report indicated that the number of downloads increased by 11 percent in April 2013. The report, called the Fiksu App Store Competitive Index, is a measure of the daily average aggregate download volume among the leading 200 American iPhone applications that are available for free. Its…