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Mobile marketing guide released by TapSense

Mobile marketing guide released by TapSense

(adsbygoogle = window.adsbygoogle || []).push({}); The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Social media marketing helps connect with young consumers

Social media marketing helps connect with young consumers

HelloFlo tampon ads get real for the younger generation that doesn’t relate to traditional promotions. A social media marketing campaign for a company called HelloFlo has just released the details of its feminine hygiene product ad strategy that has been designed to allow younger consumers to be able to relate to ads for tampons in a way that traditional advertising is not achieving. According to the founder of the company, the entire concept started with an effort … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Trends

Mobile marketing is now critical to small businesses in US

Mobile marketing is now critical to small businesses in US

A recent study is revealing that smartphone penetration is making it vital to advertise over this channel. According to the latest study from Pew Research, most Americans are now smartphone owners, which means that the potential for mobile marketing is an enormous one throughout the United States. A new research report has been issued that has revealed the impact on small businesses in the U.S. According to Michael Berner, the president of the firm that released the report, … Read entire article »

Filed under: Mobile Marketing, Trends, United States

Mobile marketing seen positively by Canadian consumers

Mobile marketing seen positively by Canadian consumers

A recent study has shown that smartphone users in Canada are welcoming the channel. Regardless of the fact that mobile marketing is a relatively new technique over a recent channel, there have been many different methods that have been developed, and some are turning out to be quite popular among certain populations. In Canada, for example, the emerging technique appears to be being met with open arms. This could mean that retailers, restaurants, and other businesses might begin … Read entire article »

Filed under: International, Mobile Marketing, Trends

Mobile marketing study shows opt-in retail SMS growing

Mobile marketing study shows opt-in retail SMS growing

Consumers are growing increasingly interested in learning more about products and deals over text. The results of a study performed in the United Kingdom have just been released and have revealed that consumers are increasing their interest level in receiving text messages from their favorite brands and companies and are opting-in to these mobile marketing programs very quickly. In fact, the growth in this trend is occurring at a much faster pace than has previously been seen. The … Read entire article »

Filed under: International, Mobile Marketing, Trends