Articles Comments

QR Code Press » Entries tagged with "mobile marketing strategy"

Mobile marketing introduced in new Toys ‘R’ Us campaign

Mobile marketing introduced in new Toys ‘R’ Us campaign

This massive toy store has recognized that its customers are smartphone carriers and this is an important opportunity. Toys ‘R’ Us has revealed that it is moving to the cutting edge when it comes to advertising, with a new mobile marketing campaign that will use techniques such as smartphone coupons that will include barcodes that can be scanned at the point of sale in order to allow shoppers to obtain discounts. The company is also running campaigns … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile marketing agreement reached between Google and Mondelez

Mobile marketing agreement reached between Google and Mondelez

The sweets company and the search engine giant have come to a worldwide strategic deal. Mondelez International – a well known global manufacturer of biscuits, candy, gum, and chocolate – has just announced that it has reached a worldwide mobile marketing strategic agreement deal with Google. The entire focus of the deal is on targeting smartphones and tablets in various types of advertising and promotions. Mobile marketing has made up the exclusive element of this partnership, but it … Read entire article »

Filed under: International, Mobile Marketing, United States

QR codes campaign is now underway for Newcastle Brown Ale

QR codes campaign is now underway for Newcastle Brown Ale

The mobile marketing effort is based on making a mockery of common consumer stereotypes. Newcastle Brown Ale is starting a new campaign using mobile video and QR codes to help attract the eye of consumers as they mock common stereotypes that many people currently hold about beer that is crafted by hand. The playful mobile marketing campaign is used to be both amusing and informative. For instance, one of the common beliefs is that this type of beer … Read entire article »

Filed under: Featured News, QR Codes

Mobile marketing survey reveals some strategy keys

Mobile marketing survey reveals some strategy keys

The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing becomes Tumblr’s new playground

Mobile marketing becomes Tumblr’s new playground

The company will be joining the smartphone advertising world in 2013 as it looks for new streams of revenue. Tumblr has revealed that it will be taking its first steps into the world of mobile marketing this year, as it makes a number of considerable efforts to add new earnings within this growing environment. The massively popular blogging network has been growing rapidly and is noting the importance of smartphones and tablets. The social landscape over smartphones and … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing guide issues strict cautions regarding the use of text

Mobile marketing guide issues strict cautions regarding the use of text

The recommendation is that retailers stick to certain important rules when using SMS. Although mobile marketing through text messages is still considered to be effective, according to a new guide, retailers should move forward with caution or it could sabotage the entire technique. Consumers pay close attention to what they receive over their smartphones and tablets, so relevance is key. This is the case with mobile marketing far more than in other channels. For instance, television commercials are … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing

Mobile marketing pros learning from Chok! Chok! Chok! ad

Mobile marketing pros learning from Chok! Chok! Chok! ad

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing, Trends

Mobile marketing relatively misunderstood among many companies

Mobile marketing relatively misunderstood among many companies

Study targets the world of mobile marketing Aquent, a leading staffing organization dedicated to marketing, has released a new study that focuses on mobile marketing. The study was commissioned by Forrester Research and provides some insight on how companies all over the world view mobile marketing and the prospective benefits it offers. Many businesses have taken note of the rising number of smart phone and tablet users around the world. As these consumers become more prolific, … Read entire article »

Filed under: Commercial, Mobile Marketing, Trends

Mobile marketing techniques are starting to be identified for more steady success

Mobile marketing techniques are starting to be identified for more steady success

Companies and brands are starting to learn the ropes regarding what works and how. Though very few have suggested that mcommerce is already an important channel and that mobile marketing is becoming vital to the success of any business, it isn’t until quite recently that the right strategies have started to become identified to allow efforts in this environment to be successful with some consistency. Almost ten percent of money spent online is now coming from a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

How retailers are taking their first steps into the mobile commerce world

How retailers are taking their first steps into the mobile commerce world

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States

Spammers take aim at mobile phone users

Spammers take aim at mobile phone users

Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Mobile consumers receive free food through new Chili’s social campaign

Mobile consumers receive free food through new Chili’s social campaign

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States