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Mobile marketing study shows opt-in retail SMS growing

Mobile marketing study shows opt-in retail SMS growing

(adsbygoogle = window.adsbygoogle || []).push({}); Consumers are growing increasingly interested in learning more about products and deals over text. The results of a study performed in the United Kingdom have just been released and have revealed that consumers are increasing their interest level in receiving text messages from their favorite brands and companies and are opting-in to these mobile marketing programs very quickly. In fact, the growth in this trend is occurring at a much faster pace than … Read entire article »

Filed under: International, Mobile Marketing, Trends

How to get started in mobile marketing

How to get started in mobile marketing

Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity. What isn’t quite as obvious is how to get started and how a marketer should guide a business into the channel for the first time. What are those critical first steps that should be taken from having absolutely no mobile … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Mobile marketing pushed with a vengeance by Nokia

Mobile marketing pushed with a vengeance by Nokia

The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit … Read entire article »

Filed under: Commercial, International, Mobile Marketing, Technology News

Mobile marketing introduced in new Toys ‘R’ Us campaign

Mobile marketing introduced in new Toys ‘R’ Us campaign

This massive toy store has recognized that its customers are smartphone carriers and this is an important opportunity. Toys ‘R’ Us has revealed that it is moving to the cutting edge when it comes to advertising, with a new mobile marketing campaign that will use techniques such as smartphone coupons that will include barcodes that can be scanned at the point of sale in order to allow shoppers to obtain discounts. The company is also running campaigns … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile marketing agreement reached between Google and Mondelez

Mobile marketing agreement reached between Google and Mondelez

The sweets company and the search engine giant have come to a worldwide strategic deal. Mondelez International – a well known global manufacturer of biscuits, candy, gum, and chocolate – has just announced that it has reached a worldwide mobile marketing strategic agreement deal with Google. The entire focus of the deal is on targeting smartphones and tablets in various types of advertising and promotions. Mobile marketing has made up the exclusive element of this partnership, but it … Read entire article »

Filed under: International, Mobile Marketing, United States

QR codes campaign is now underway for Newcastle Brown Ale

QR codes campaign is now underway for Newcastle Brown Ale

The mobile marketing effort is based on making a mockery of common consumer stereotypes. Newcastle Brown Ale is starting a new campaign using mobile video and QR codes to help attract the eye of consumers as they mock common stereotypes that many people currently hold about beer that is crafted by hand. The playful mobile marketing campaign is used to be both amusing and informative. For instance, one of the common beliefs is that this type of beer … Read entire article »

Filed under: Featured News, QR Codes

Mobile marketing survey reveals some strategy keys

Mobile marketing survey reveals some strategy keys

The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing becomes Tumblr’s new playground

Mobile marketing becomes Tumblr’s new playground

The company will be joining the smartphone advertising world in 2013 as it looks for new streams of revenue. Tumblr has revealed that it will be taking its first steps into the world of mobile marketing this year, as it makes a number of considerable efforts to add new earnings within this growing environment. The massively popular blogging network has been growing rapidly and is noting the importance of smartphones and tablets. The social landscape over smartphones and … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends