mobile marketing strategy Archives

Giant QR code promotes tourism in northern China village

09/19/201709/16/2017 Stephanie Beck

In the Chinese province of Hebei, in the city of Baoding created a massive quick response code. A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village. The trees are shaped into a QR code that is completely functional and that is meant to boost local tourism. Each of the giant QR code’s sides is about 745 feet long. The evergreen juniper trees…

QR codes bring digital features to print marketing

10/30/201410/28/2014 John Montgallo

Campaigns are being enhanced by quick response codes as it is bringing additional media to printed materials. Although the use of QR codes isn’t necessarily anything new, they have started to truly prove themselves in terms of being able to bring digital components into print marketing, when used in combination with a mobile device such as a smartphone or tablet. That said, it remains very important to make sure to pay attention to the experience provided to the mobile user. According to Treci Johnson from AmeriCorps VISTA, using QR codes…

Mobile marketing campaign launched by Unilever UK

09/25/201409/25/2014 Stephanie Beck

The company is using an innovative and interactive strategy on behalf of their Gold from Flora client. Mobile marketing is starting to become a vital component to the overall advertising strategy of companies of all size, and Unilever UK has recently partnered with Future Ad Labs in order to create a campaign over this channel for their client, Gold from Flora. Nearly half of all adults in the United Kingdom now own tablets, making tablet commerce and advertising critical. With the penetration of ownership of these and smartphones in mind,…

Mobile marketing campaign success from The North Face

03/04/201403/01/2014 Jorge Gonzalez

The North Face mobile shopping marketing

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with Millennial Media. It was this arrangement that brought about the brand’s first…

Mobile marketing explodes in importance with smartphone inboxes

01/27/201401/25/2014 Jennifer Goula

Smartphones and tablets are being used to check emails 65 percent of the time in the U.S. According to a recent report that was released by Movable Ink has shown that mobile marketing is taking off with potential, as a tremendous number of Americans use their smartphones and tablets to check their emails. Only 35.25 percent of emails were being opened over desktop and laptop computers. The research showed that smartphone are used to open emails 48.23 percent of the time and tablets are used for opening emails 16.52 percent…