Giant QR code promotes tourism in northern China village

juniper giant qr code

In the Chinese province of Hebei, in the city of Baoding created a massive quick response code. A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village. The trees are shaped into a QR code that is completely functional and that is meant to boost local tourism. Each of the giant QR code’s sides is about 745 feet long. The evergreen juniper trees…

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QR codes bring digital features to print marketing

masterpass qr code - mobile payments

Campaigns are being enhanced by quick response codes as it is bringing additional media to printed materials. Although the use of QR codes isn’t necessarily anything new, they have started to truly prove themselves in terms of being able to bring digital components into print marketing, when used in combination with a mobile device such as a smartphone or tablet. That said, it remains very important to make sure to pay attention to the experience provided to the mobile user. According to Treci Johnson from AmeriCorps VISTA, using QR codes…

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Mobile marketing campaign launched by Unilever UK

women mobile payments purse

The company is using an innovative and interactive strategy on behalf of their Gold from Flora client. Mobile marketing is starting to become a vital component to the overall advertising strategy of companies of all size, and Unilever UK has recently partnered with Future Ad Labs in order to create a campaign over this channel for their client, Gold from Flora. Nearly half of all adults in the United Kingdom now own tablets, making tablet commerce and advertising critical. With the penetration of ownership of these and smartphones in mind,…

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Mobile marketing campaign success from The North Face

The North Face mobile shopping marketing

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with Millennial Media. It was this arrangement that brought about the brand’s first…

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Mobile marketing achievements made by Office Depot

Office depot mobile marketing

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that consumers have come to expect. He added that “No longer generic banners,…

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Mobile marketing guide released by TapSense

mobile marketing guide

The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this channel has considerable potential. According to recent data from the Google Shopper Marketing…

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Social media marketing helps connect with young consumers

Helloflo social media marketing campaign

HelloFlo tampon ads get real for the younger generation that doesn’t relate to traditional promotions. A social media marketing campaign for a company called HelloFlo has just released the details of its feminine hygiene product ad strategy that has been designed to allow younger consumers to be able to relate to ads for tampons in a way that traditional advertising is not achieving. According to the founder of the company, the entire concept started with an effort to produce a more endearing story. Naama Bloom is the founder of HelloFlo…

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Mobile marketing is now critical to small businesses in US

Mobile Marketing messages Campaign

A recent study is revealing that smartphone penetration is making it vital to advertise over this channel. According to the latest study from Pew Research, most Americans are now smartphone owners, which means that the potential for mobile marketing is an enormous one throughout the United States. A new research report has been issued that has revealed the impact on small businesses in the U.S. According to Michael Berner, the president of the firm that released the report, Mobile App Source, the penetration of smartphones indicates a“Mass societal shift to…

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Mobile marketing seen positively by Canadian consumers

Canadian Mobile payments

A recent study has shown that smartphone users in Canada are welcoming the channel. Regardless of the fact that mobile marketing is a relatively new technique over a recent channel, there have been many different methods that have been developed, and some are turning out to be quite popular among certain populations. In Canada, for example, the emerging technique appears to be being met with open arms. This could mean that retailers, restaurants, and other businesses might begin using mobile marketing considerably faster than had been expected. A new SAS…

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Mobile marketing study shows opt-in retail SMS growing

SMS Mobile Marketing

Consumers are growing increasingly interested in learning more about products and deals over text. The results of a study performed in the United Kingdom have just been released and have revealed that consumers are increasing their interest level in receiving text messages from their favorite brands and companies and are opting-in to these mobile marketing programs very quickly. In fact, the growth in this trend is occurring at a much faster pace than has previously been seen. The research was conducted by Textlocal, a phone messaging solutions provider in the…

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