Three stages of mobile marketing, Part III: An industry professional’s point of view

Augme Website Preview

Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is that QR codes can be utilized as a multi-modal solution that allows users immediate…

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Mobile Marketing Strategies Summit: Part III Report

Lucas Allen Buick, Creator of Hipstamatic App and CEO of Synthetic Corp

Andrew Paradise, CEO and founder of Aislebuyer, a startup focused on providing mobile checkout solution for retailers, recently spoke at the Mobile Marketing Strategy Summit in San Francisco. The event showcased some of the emerging trends in mobile marketing as well as what the future may hold for the relatively new industry. Paradise was joined by others that have made a name for themselves through either the Internet or mobile marketing techniques. Paradise points out that mobile platforms are unique and present businesses with an opportunity to stay in constant…

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Moving into the next chapter of mobile commerce: Mobile Marketing Strategies Summit Report 2011

This week, San Francisco played host to the Mobile Marketing Strategies Summit. The event is the first ever of its kind – a gathering of marketing enthusiasts that have been enchanted by the possibilities of mobile campaigns. The summit shed light on what has thus far been a vague industry. Mobile marketing may not be an explicitly new field, but it has never been as powerful as it is today, thanks to the popularity of technologies like the QR code and NFC tag. Many have been weary to try yet…

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