mobile marketing stats 2011 Archives

New report in…QR code scanning off the grid!

05/12/201105/11/2011 Stephen Vagus

Earlier this year, mobile marketing pioneer Mobio Identity Systems, released a report that showed QR code scanning grew by a staggering 1,200% in the last six months of 2010. Mobio’s report spurred rabid adoption of the code from businesses seeking to establish themselves in the burgeoning mobile marketing industry. Their rise to fame in the U.S. is similar to what happened in Japan during the advent of mobile technology: QR codes are now becoming a staple of marketing and can be found just about anywhere. The momentum is not likely…

Mobile Commerce Plan in Place…Check!

04/16/2011 Jorge Gonzalez

Recent surveys have shown that merchants in the UK, Europe and the United States, all differ widely on their approach and thoughts about mobile commerce. The numbers show that UK merchants are missing out on about £5.7 billion in sales because of poor website performance. One hundred UK marketing managers and IT personnel from retail shops were asked about their mobile commerce sites or plans to start a site. Over 28 percent said they had no mobile sites and had no plans to start one. Only 16 percent of…