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Mobile marketing is most powerful in iPhone and iPad

06/01/201305/31/2013 Julie Campbell

Apple iOS devices are leading the way in terms of smartphone and tablet advertising. According to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don’t even come near the results that iOS based devices are achieving. This is striking as Apple’s devices are no longer the dominant operating systems in terms of the number of users. Though Android based devices have the largest number of total users, it…

Mobile marketing is most effective over iPhone

05/31/201305/31/2013 Stephanie Beck

Experian has released the results of its latest research showing Apple device owners are most engaged. Finding an audience that will be engaged by the ads that are produced by a campaign is one of the most important goals of mobile marketing, and the results of a recent study have shown that there is one device that leads them all in this regard. The study revealed that iPhone users are the audience with the greatest level of engagement. This is news that will likely be very welcome to mobile marketing…

Mobile marketing will have created 1.4 million jobs by 2015

05/29/201305/31/2013 Jorge Gonzalez

The results of a new study are showing that this will be an area of considerable employment growth. The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion. The result will be considerable in employment, as well, as it will require the work of 1.4 million people. As consumers continue to use their smartphones and tablets on an increasing basis in order to complete their…

Mobile marketing brought $139 million into the American economy last year

05/16/201305/15/2013 L. Green

The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from 2012 were a “significant surge” over 2010, when the net sales had…

Mobile marketing levels are breaking records in the UK

04/13/201304/11/2013 Jennifer Goula

Research conducted by the IAB has shown that advertising over smartphones and tablets is rising fast. The latest data released by the Interactive Advertising Bureau (IAB) has revealed that mobile marketing is exploding in the United Kingdom, and that it has now reached levels that have never before been achieved. Last year, the United Kingdom saw a tripling in the amount of money spent to advertise to smartphone users. That number had already gone well beyond the previous record levels in this rapidly accelerating advertising channel. Now, mobile marketing has…