QR Code Press » Entries tagged with "mobile marketing statistics"
QR codes generate strong response rates from magazine ads
Research shows that the outcomes of those campaigns are better than direct mail. The results of a recent study have shown that QR codes that are included in the ads in print magazines are producing notably better response rates than those seen from more traditional forms of direct mail marketing. This success is generating support for the mobile marketing technique, where some doubt had remained. Throughout the second quarter of 2012, there were more than 2,200 mobile barcodes … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends
Mcommerce adoption is faster in the East than the West
This, according to a global survey performed by Rakuten. Rakuten has released the results of its worldwide research, which has indicated that consumers in the countries located in the far east have a far greater likelihood than western countries to take part in mcommerce. The survey identified trends primarily throughout Asia, Europe, and North America. It discovered that 13 percent of consumers in Thailand and 15 percent of those from Indonesia will not hesitate to use their smartphones … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Tablet Commerce, Trends, United States
QR codes increase by 107 percent in magazines with skyrocketing mcommerce
Barcodes are now present on 10 percent of all print ads of this nature. Print is currently a struggling medium in terms of advertising, but with a simple technique such as QR codes to bridge the gap between it and the digital environment, it is beginning to see vast improvements. As newsstand sales plummet, so have ad pages, causing magazines and advertisers to struggle. This has made it especially important to leverage QR codes and other similar mcommerce … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes
Augmented reality revenues to surpass $600 billion by 2016
New report provides insight and predictions for the use of augmented reality technology Semico Research, a semiconductor marketing and consulting research firm, has released a new report that shows the impact of augmented reality on daily life and its effect on the markets making use of the technology. Despite the age of augmented reality – dating back to when 3D technology was first developed – the technology is still in its early stages. As such, the … Read entire article »
Filed under: Augmented Reality, Featured News, Technology News, Trends
Research indicates that mobile marketing is the direction of the future
A poll by AT&T has proven that social media marketing will be vital in this effort. AT&T has just released the findings from a study that has shown that social and mobile marketing are the next big thing. Though word of mouth may still be king, but technology is experiencing massive growth. Among the small businesses that took part in the survey, almost 60 percent stated that they intend to spend more on their marketing online in 2012 … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing
Mobile commerce is taking off faster than predicted
It’s especially gaining ground through QR code scanning in Europe Though the expectations for mobile commerce have remained very high for the last few years, the growth had been failing to take off – until now. The most recent figures measuring the success of the channel have shown that it has now managed to outpace even the most favorable forecasts and that it has officially reached the explosive rate that is worthy of the hype that it … Read entire article »
Filed under: Featured News, International, Mobile Commerce, QR Codes, Trends
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