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Mobile marketing opportunities are being missed by retailers

Mobile marketing opportunities are being missed by retailers

(adsbygoogle = window.adsbygoogle || []).push({}); These companies may be missing the mark, particularly in the areas of emails for smartphone users. According to the results of a recent study, only 23 percent of retailers in the United States and the United Kingdom are optimizing their emails for mobile marketing formats, shrinking their opportunities. This is important because using smartphones and tablets to check emails is becoming very common. According to recent research from Google Inc. smartphone users are, on … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile marketing takes a third of online ad spending

Mobile marketing takes a third of online ad spending

The research has shown that Google holds a massive amount of the smartphone targeted space. eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally. The research determined that this channel is taking up a growing portion of the overall online ad market. Among its results, it also found that within the mobile marketing ecosystem, Google has a … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Trends

Mobile marketing is most powerful in iPhone and iPad

Mobile marketing is most powerful in iPhone and iPad

Apple iOS devices are leading the way in terms of smartphone and tablet advertising. According to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don’t even come near the results that iOS based devices are achieving. This is striking as Apple’s devices are no longer the dominant operating systems in terms of the number of … Read entire article »

Filed under: Mobile Marketing, Technology News, Trends

Mobile marketing is most effective over iPhone

Mobile marketing is most effective over iPhone

Experian has released the results of its latest research showing Apple device owners are most engaged. Finding an audience that will be engaged by the ads that are produced by a campaign is one of the most important goals of mobile marketing, and the results of a recent study have shown that there is one device that leads them all in this regard. The study revealed that iPhone users are the audience with the greatest level of … Read entire article »

Filed under: Mobile Marketing, Trends

Mobile marketing will have created 1.4 million jobs by 2015

Mobile marketing will have created 1.4 million jobs by 2015

The results of a new study are showing that this will be an area of considerable employment growth. The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion. The result will be considerable in employment, as well, as it will require the work of 1.4 million people. As consumers continue to use their … Read entire article »

Filed under: Mobile Marketing, Trends