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Mobile marketing is most powerful in iPhone and iPad

Mobile marketing is most powerful in iPhone and iPad

(adsbygoogle = window.adsbygoogle || []).push({}); Apple iOS devices are leading the way in terms of smartphone and tablet advertising. According to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don’t even come near the results that iOS based devices are achieving. This is striking as Apple’s devices are no longer the dominant operating systems in terms … Read entire article »

Filed under: Mobile Marketing, Technology News, Trends

Mobile marketing is most effective over iPhone

Mobile marketing is most effective over iPhone

Experian has released the results of its latest research showing Apple device owners are most engaged. Finding an audience that will be engaged by the ads that are produced by a campaign is one of the most important goals of mobile marketing, and the results of a recent study have shown that there is one device that leads them all in this regard. The study revealed that iPhone users are the audience with the greatest level of … Read entire article »

Filed under: Mobile Marketing, Trends

Mobile marketing will have created 1.4 million jobs by 2015

Mobile marketing will have created 1.4 million jobs by 2015

The results of a new study are showing that this will be an area of considerable employment growth. The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion. The result will be considerable in employment, as well, as it will require the work of 1.4 million people. As consumers continue to use their … Read entire article »

Filed under: Mobile Marketing, Trends

Mobile marketing brought $139 million into the American economy last year

Mobile marketing brought $139 million into the American economy last year

The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from … Read entire article »

Filed under: Mobile Marketing, Trends, United States

Mobile marketing levels are breaking records in the UK

Mobile marketing levels are breaking records in the UK

Research conducted by the IAB has shown that advertising over smartphones and tablets is rising fast. The latest data released by the Interactive Advertising Bureau (IAB) has revealed that mobile marketing is exploding in the United Kingdom, and that it has now reached levels that have never before been achieved. Last year, the United Kingdom saw a tripling in the amount of money spent to advertise to smartphone users. That number had already gone well beyond the previous … Read entire article »

Filed under: International, Mobile Marketing, Trends

Mobile marketing study shows college students are unimpressed

Mobile marketing study shows college students are unimpressed

Research has shown that these consumers are “irked” with the ads that they have been receiving. Ball State University has released a report that has shown that consumers attending college are making the switch from regular cell phones to smartphones at a very rapid rate, making them prime mobile marketing targets. However, this doesn’t mean that the ads that they have been receiving are doing the trick. Throughout the last three years, the change to smartphones has truly … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing to undergo considerable growth

Mobile marketing to undergo considerable growth

Indonesian marketplace is primed for an explosion in this sector over the next few years. According to a mobile marketing study conducted by global market strategy consultants Roland Berger, the sector in Indonesia is right on the edge of an explosion which will more than double its size by 2016, making it a critical channel for connecting with consumers. The research suggested that the country has one of the fastest rates of I.T. growth in the developing … Read entire article »

Filed under: International, Mobile Marketing, Trends