Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

iphone Mobile ad spending

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…

Read More

Mobile ad success appears to depend on certain specific characteristics

Small Business Mobile ad success marketing

Celtra and On Device Research data shows that there are some features that make smartphone advertising work. The best mobile ad success looks as though it is the result of certain common characteristics. This, according to a report from Celtra and On Device Research. The report detailed an analysis of the top 20 percent of mobile advertisements based on ad recall and intent to purchase. The analysis compared a number of different characteristics of mobile ads to determine what works. The report showed that among the top 20 percent of…

Read More

A large number of clicks on mobile ads are accidental

Night Shift touchscreen Apple ipad

Almost half of the times that smartphone advertising is accessed by viewers, it didn’t happen deliberately. Despite the fact that smartphones have become exceptionally popular and marketing over that channel is a growing part of mainstream advertising, mobile ads aren’t necessarily being clicked for meaningful reasons by device owners. In fact, a recent study has shown that ad clicks are nearly as likely to have been accidental as they were deliberate. A new Omnicom Media Group study that was accomplished in a partnership with Epinion discovered that 48 percent of…

Read More

Mobile ad spending takes off

mobile ads spending marketing

That said, a recent report said that user growth is expanding at an even faster rate. A recent report from eMarketer has shown that in the United States, when looking at the rate of growth of the use of the amount of time that is being spent on smartphones, the amount of mobile ad spending could actually be higher. The problem seems to be that marketers are not yet feeling entirely confident in the effectiveness of the channel. The firm also went on to say, in the report, that they…

Read More

Mobile marketing guide released by TapSense

mobile marketing guide

The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this channel has considerable potential. According to recent data from the Google Shopper Marketing…

Read More

Mobile marketing trends are promising in the Middle East

mobile marketing trends

The Arab world has shown that this channel is extremely promising and should not be underestimated. A new report that has recently been released regarding the Saudi Arabian market by the marketing and communications company OTS has revealed that mobile marketing trends are showing important promise within this region and that the channel’s impact should not be underestimated. The number of cell phone subscribers within that region is now closing in on the 400 million mark. Therefore, these mobile marketing trends suggest that any entrepreneurs or companies that have any…

Read More

Mobile marketing to bring in $400 billion in two years

Mobile marketing loyalty

A new infographic from Adrants is suggesting that promotions and advertising over this channel are skyrocketing. Though there has been a great deal of controversy over the effectiveness of mobile marketing and what kind of return on investment it can be expected to generate, the channel is continuing to grow in popularity as companies continue to spend in order to attempt to reach out to smartphone and tablet toting consumers. The statistics are now clearly showing that the size of the industry is growing tremendously. This also shows that mobile…

Read More

Mobile marketing study reveals rewards

Mobile Marketing Analytics

The latest research has indicated that the technique is offering true value and opportunities. The latest research from a partnership between Millward Brown and SessionM have shown that mobile marketing is offering businesses and brands considerable opportunities through engaging and effective content that provide real value. The study showed that this channel is proving to be very appealing to consumers, as well. Consumers exposed to mobile marketing are more receptive when brands offer them value in exchange for their time. While brands, on the whole, have been low in terms…

Read More

Mobile marketing opportunities are being missed by retailers

Mobile Marketing

These companies may be missing the mark, particularly in the areas of emails for smartphone users. According to the results of a recent study, only 23 percent of retailers in the United States and the United Kingdom are optimizing their emails for mobile marketing formats, shrinking their opportunities. This is important because using smartphones and tablets to check emails is becoming very common. According to recent research from Google Inc. smartphone users are, on average, checking their emails six times every day on their handsets. Moreover 61 percent of them…

Read More

Mobile marketing takes a third of online ad spending

mobile marketing spending worldwide

The research has shown that Google holds a massive amount of the smartphone targeted space. eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally. The research determined that this channel is taking up a growing portion of the overall online ad market. Among its results, it also found that within the mobile marketing ecosystem, Google has a massive hold of over 55 percent. Considering that the research determined that…

Read More

Mobile marketing is most powerful in iPhone and iPad

mobile marketing guide

Apple iOS devices are leading the way in terms of smartphone and tablet advertising. According to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don’t even come near the results that iOS based devices are achieving. This is striking as Apple’s devices are no longer the dominant operating systems in terms of the number of users. Though Android based devices have the largest number of total users, it…

Read More