Mobile marketing still seeing considerable spending

Mobile Marketing statistics

By the end of this year, predictions are starting to show that growth in UK spending will be considerable. The mobile marketing environment has already become a vital part of the advertising and promotions efforts of businesses in most industries, and this will only continue to rise as the penetration of smartphones grows throughout the population. Business customers and individual consumers are relying on these devices to make their purchasing decisions. By the end of this year, it has been predicted that mobile marketing spending in the United Kingdom, alone,…

Read More

Mobile marketing budgets to rise in 2013

mobile marketing opportunity

Research has shown that nearly three quarters of marketers will be spending more next year. A new study performed by email and mobile marketing company, StrongMail, and presented by eMarketer, has shown that approximately 70 percent of marketers have the intention of boosting their budgets for smartphone and tablet advertising and promotions next year. What has yet to be shown is whether or not this additional spending is truly necessary. Though the value of mobile marketing is relatively undisputed in many industries, several experts and technology strategists are beginning to…

Read More

Mobile marketing around the world was worth $5.3 billion last year

mobile marketing spending worldwide

One third of that spending was in the Asia-Pacific region. Findings from an Interactive Advertising Bureau (IAB) analysis has shown that the worldwide mobile marketing spending last year was $5.3 billion 31.4 percent ($1.7 billion) was spent on advertising in North America. The complete study was conducted by the IAB Mobile Marketing Center of Excellence, in conjunction with the HIS Screen Digest, and the IAB Europe. The purpose of the research was to try to determine how big the smartphone and tablet advertising marketplace truly was, both globally, as well…

Read More