mobile marketing spending Archives

Mobile marketing trends lead global ad spending growth

09/21/201709/20/2017 John Montgallo

New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – that is, a 34 percent growth rate – this year. This suggests that this year’s mobile marketing…

Mobile marketing is taking off in Spain

04/21/201404/19/2014 Jesse Collins

This European country is making tremendous advances in advertising on small screen devices. While the countries that paved the way for mobile marketing in the Western world were primarily Great Britain and the United States, it is currently Spain that is making the greatest advances in this area in terms of use and adoption. Spain now has more consumers that use smartphones than it ever has before, opening up a serious opportunity. Spanish advertisers are now focusing on mobile marketing to a considerable extent in order to reach out to…

Mobile marketing is picking up steam

03/27/201403/25/2014 Jesse Collins

Research shows that mobile paid search is beginning to catch up to desktop paid search Search advertising may be set for a major shift in the coming year. New research from Marin Software, an online advertising platform, suggests that approximately 50% of all paid search clicks will come from mobile devices by 2015. Mobile devices are becoming more common among consumers throughout the world and many people are using these devices to browse the Internet, searching for products and anything they find interesting. As such, the marketing sector has been…

Mobile marketing to be worth $682 million in 5 years

11/14/201311/11/2013 Sam Lambert

The advertising market over smartphones and tablets in Australia is expected to grow rapidly. According to a recent report from Frost & Sullivan, mobile marketing is predicted to rapidly grow over the next five year, to the point that it will reach $682 million by the close of 2018. The report also indicated that 70 percent of the advertising over this channel will be geared toward tablets. The analysts at Frost & Sullivan believe that the mobile marketing ecosystem in Australia will experience a compound annual growth rate (CAGR) of…

Mobile marketing takes a third of online ad spending

06/19/201306/18/2013 Sam Lambert

The research has shown that Google holds a massive amount of the smartphone targeted space. eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally. The research determined that this channel is taking up a growing portion of the overall online ad market. Among its results, it also found that within the mobile marketing ecosystem, Google has a massive hold of over 55 percent. Considering that the research determined that…