QR Code Press » Entries tagged with "mobile marketing social media"
Simple QR code technique could help marketers build more effective campaigns
QR codes may be becoming more popular amongst consumers, but the businesses using them may not be doing so effectively. Most codes are linked to discounts and other deals that can be found online. The codes have proven themselves to be a powerful consumer engagement tool, but businesses have grown accustomed to allowing the codes to perform a sole function. As marketers become more comfortable with the codes, they are beginning to see beyond the … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States
By 2016, the mobile coupon marketplace will have broken $43 billion
Juniper Research has released the results of its latest report, which has shown that mobile coupon apps are on the cusp of taking off significantly both in use and redemption. This same report indicated that coupons are now placed in the middle of payments and ads in terms of popularity, as well as with loyalty programs. It is for that reason that they will be a significant driving factor for the mobile commerce boom among retailers … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, Social Media Marketing
Fusing social media and mobile marketing
Businesses are rapidly discovering that social media and mobile marketing are both key to their advertising successes, but without a large corporation’s budget for a marketing strategy, it isn’t always obvious how these two elements can be combined in order to generate a seamless campaign and appeal to mobile device users. Social networks are beneficial because they allow a high degree of interaction between businesses and their customers. Consumers can follow the latest news from a … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing
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