Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an estimated 2.2 billion spam texts. Though the problem has not yet grown to…
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Eco friendly SMS for mobile marketers
Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is destroyed and pollution that is caused by the logging, production, and transportation of…
Read MoreCommerceTel Corporation announces its selection as the UFC mobile tech partner
Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…
Read MoreConstant Contact takes on mobile marketing to an entirely new degree
Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…
Read MoreMobile Marketing Association announces latest edition of the International Journal of Mobile Marketing
The Mobile Marketing Association (MMA) has announced that it has now released the most recent edition of its International Journal of Mobile Marketing (IJMM), an award-winning publication. This issue discusses important industry issues, such as the unique perspective of mobile marketing from India, as well as whether or not there is a viable mobile marketing channel on its way in Pakistan, and what are the opinions of the American government regarding location based marketing. Michael Hanley, the director of the Institute for Mobile Media Research and the IJMM editor-in-chief,…
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