mobile marketing small business Archives

AT&T study results show that small businesses are using more mobile

02/17/2012 John Montgallo

Mobile Marketing for Small Business Owners

The results of a recent survey by premier communications holding company, AT&T, called the “Small Business Technology Poll” have just been released, and they show that small businesses are continuing to use an increasing amount of the latest wireless technologies, such as 4G devices, tablet computers, and GPS navigation mobile apps. Within the poll, it was also discovered that 96 percent of small businesses are using wireless technologies as a part of their regular operations, and almost two out of every three of those businesses (63 percent) said that it…

Marketing with mobile for small and medium businesses in 2012

12/31/201112/31/2011 Sam Lambert

As 2011 comes to its end, marketers are looking into the next year to help to predict how mobile marketing for small and medium businesses (SMBs) will look. The dominant belief is that 2012 will be filled with many different mobile marketing opportunities, including many that have not yet been considered. This year’s figures are already showing that SMBs are largely taking on mobile. In fact, a study by BIA/Kelsey, called “Local Commerce Monitor” showed that 87 percent of businesses of that size are already spending almost a quarter (24…

Study shows businesses are choosing risks over potential with smartphones

08/08/201108/08/2011 Sam Lambert

Ofcom, a Government media regulator, has published the results of their research, which discussed the issue of “smartphone addiction” and its graying of the area between the professional and the private life. The report explained that smartphone use has worked its way into every element of our lives. However, while there were a number of different negative aspects discussed, it also examined a number of mobile trends that open up potential for businesses but that are, for the most part, being greatly underused. Though many large companies have had their…

Tools for mobile publishing released by Google

07/02/201107/06/2011 Jesse Collins

The king of the search engines, Google, has unveiled yet another line of products; this time focusing on mobile technology, including a mobile publishing option that allows brands to better optimize their sites so that users of mobile devices will be able to view them properly. The new service has been named the Google Sites Mobile Landing Page, and, according to its representatives, will allow any website owner to “create a mobile site in minutes, not days.” Moreover, its users don’t need to have “any coding experience”. The service is…