Mobile marketing will make up half of budgets in five years

mobile marketing budget

The sector will still not be able to reach its full potential due to a skills gap that will continue to exist. The results of a study by Experian Marketing Services have predicted that by the year 2017, companies and brands will be spending 50 percent of their budgets on mobile marketing. However, at the moment, progress is stunted due to a lack of understanding of the sector. Those responsible for implementing mobile marketing techniques are still struggling to fully comprehend the medium and are challenged by the methods used…

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Mobile marketing jobs are growing and paying more

Mobile Marketing Jobs

New research is indicating that tech professionals who specialize in m-commerce products for smartphones and tablets are not only increasing in numbers, but they are also paying a great deal more than their counterparts who are performing the same tasks but for the e-commerce marketplace. Data from research by ReThink Recruitment, a business & technology staffing company, has shown that the average salary for an IT employee who creates commerce tools for mobile devices is 20 percent more than that of workers who work in the e-commerce sector. The survey’s…

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