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QR Code Press » Entries tagged with "mobile marketing service"

Enjoy Local announces launch of new website Leeds UK

Enjoy Local announces launch of new website Leeds UK

PRESS RELEASE: Enjoy Local , a cloud based service, has today launched a new service that makes it easy for local businesses everywhere to offer mobile loyalty programs, mobile coupons and mobile gift cards. The new website, enjoylocal.co, promises to help local businesses reach more customers, increase foot-traffic to their establishments and increase customer spending. The website offers an array of mobile marketing channels that local businesses can use to spread their message. The marketing channels include … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes

Mobile technology and social media gives insurance customers improved options and customer service

Mobile technology and social media gives insurance customers improved options and customer service

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Prototypes of Volkwagen Up! display QR code to boost interest in Germany

Volkswagen Up! prototype vehicles were camouflaged earlier this year and driven around Germany in its major cities featuring a QR code that would allow mobile device users to scan it and obtain more information. When the users of devices such as smartphones and tablets use a QR code scanning app in combination with the device camera to scan the barcode, they are redirected to a mobile website that would allow them to sign up to obtain more videos and pictures of the Volkswagen Up!, which is the auto manufacturer’s latest city car offering. This promotion was a very temporary one that was designed to create a rapid burst of hype. The vehicles are no longer being test driven around the cities, and as the QR code is no longer … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing, Trends

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes